{"product_id":"all-american-ads-of-the-60s-by-steven-heller-9783836588591","title":"All-American Ads of the 60s","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWith the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress—such as tang and instant omelettes, \"just add water\"—while striving to reinforce good old American values.\u003c\/p\u003e\n\n\u003cp\u003eStars like \u003cstrong\u003eSean Connery, Woody Allen, Salvador Dalí\u003c\/strong\u003e, and \u003cstrong\u003eSammy Davis Jr.\u003c\/strong\u003e endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads—such as Tupperware billing its storage container as a \"wifesaver.\"\u003c\/p\u003e\n\n\u003cp\u003eFrom forgotten cars, to cigarettes to food and much more, this colourful collection of print ads explores the wide, wonderful world of 60s Americana.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAll-American Ads of the 60s\u003c\/em\u003e by Steven Heller captures this iconic era with a vivid display of its most striking advertisements.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47470035861740,"sku":"9783836588591","price":92.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783836588591-all-american-ads-of-the-60s.jpg?v=1775208384","url":"https:\/\/bookhero.co.nz\/products\/all-american-ads-of-the-60s-by-steven-heller-9783836588591","provider":"Book Hero","version":"1.0","type":"link"}