{"product_id":"alfons-mucha-by-wilfried-rogasch-9783777434889","title":"Alfons Mucha","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAt the beginning of the twentieth century, when \u003cem\u003eAlfons Mucha\u003c\/em\u003e went to the United States for four years as a lecturer, the world-famous poster designer, Art-Nouveau book illustrator, designer, photographer, and painter was greeted with enthusiasm. Mucha is regarded as one of the most important representatives of Jugendstil; he knew how to move between the various genres more skilfully than virtually any other artist of his day.\u003c\/p\u003e\n\n\u003cp\u003eAfter training as a stage decorator in Vienna, Mucha travelled via Munich to Paris. There he created a stir in the 1890s with his stylistically refined and elegantly executed posters. These designs were not only his artistic breakthrough; they also revolutionised the aesthetic of what was still a new medium. Mucha's later works also demonstrated the inimitable \"Mucha style,\" which celebrated floral elements, lines, and beauty and which is lavishly illustrated in this book.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47455514394860,"sku":"9783777434889","price":21.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/714j_-8GJhL._SL1500.jpg?v=1774777070","url":"https:\/\/bookhero.co.nz\/products\/alfons-mucha-by-wilfried-rogasch-9783777434889","provider":"Book Hero","version":"1.0","type":"link"}