{"product_id":"airlines-managing-to-make-money-by-stephen-holloway-9781138381087","title":"Airlines: Managing to Make Money","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDrawing on recent developments in the services management, strategic management, and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for a wide audience of aviation management students and professionals, it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management, and operations.\u003c\/p\u003e\n\n\u003cp\u003eWritten in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAirlines: Managing to Make Money\u003c\/em\u003e is an unparalleled resource for students and airline managers alike.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47604963934444,"sku":"9781138381087","price":125.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138381087-airlines-managing-to-make-money.jpg?v=1778116915","url":"https:\/\/bookhero.co.nz\/products\/airlines-managing-to-make-money-by-stephen-holloway-9781138381087","provider":"Book Hero","version":"1.0","type":"link"}