{"product_id":"advertising-by-design-by-robin-landa-9781119691495","title":"Advertising by Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA real-world introduction to advertising design and art direction, updated and revised for today's industry.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe newly revised Fourth Edition of \u003cem\u003eAdvertising by Design: Generating and Designing Creative Ideas Across Media\u003c\/em\u003e delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process.\u003c\/p\u003e\n\n\u003cp\u003eWith a fresh focus on building a coherent brand campaign through storytelling across all media channels, \u003cem\u003eAdvertising by Design\u003c\/em\u003e shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry.\u003c\/p\u003e\n\n\u003cp\u003eThe book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eA quick start guide to advertising\u003c\/li\u003e\n    \u003cli\u003eA thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators\u003c\/li\u003e\n    \u003cli\u003eCreative thinking strategies and how to generate ideas based on creative briefs\u003c\/li\u003e\n    \u003cli\u003eUtilizing brand archetypes and creating unique branded content\u003c\/li\u003e\n    \u003cli\u003eComposition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view\u003c\/li\u003e\n    \u003cli\u003eHow to build a brand narrative in the digital age\u003c\/li\u003e\n    \u003cli\u003eCopywriting how-to's for art directors and designers\u003c\/li\u003e\n    \u003cli\u003eExperiential advertising\u003c\/li\u003e\n    \u003cli\u003eAn examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, \u003cem\u003eAdvertising by Design\u003c\/em\u003e also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47460112695532,"sku":"9781119691495","price":152.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119691495-advertising-by-design.jpg?v=1774944026","url":"https:\/\/bookhero.co.nz\/products\/advertising-by-design-by-robin-landa-9781119691495","provider":"Book Hero","version":"1.0","type":"link"}