{"product_id":"advancing-multimodal-and-critical-discourse-studies-9780367366391","title":"Advancing Multimodal and Critical Discourse Studies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAs a founder and leading figure in multimodality and social semiotics, Theo van Leeuwen has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design.\u003c\/p\u003e\n\n\u003cp\u003eIn celebration of his illustrious research career, \u003cem\u003eAdvancing Multimodal and Critical Discourse Studies\u003c\/em\u003e brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms, and technology in discursive practices.\u003c\/p\u003e\n\n\u003cp\u003eThrough 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling.\u003c\/p\u003e\n\n\u003cp\u003eThe book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47604905640172,"sku":"9780367366391","price":106.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780367366391-advancing-multimodal-and-critical-discourse-studies.jpg?v=1778115554","url":"https:\/\/bookhero.co.nz\/products\/advancing-multimodal-and-critical-discourse-studies-9780367366391","provider":"Book Hero","version":"1.0","type":"link"}