{"product_id":"advanced-marketing-analytics-by-nasir-salari-9781398622869","title":"Advanced Marketing Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThis textbook takes readers on a journey from fundamental marketing analytics concepts to advanced marketing analytical techniques, without having to know coding.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAdvanced Marketing Analytics\u003c\/em\u003e covers:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eNo-code to low-code analytics solutions\u003c\/li\u003e\n    \u003cli\u003eMarket Basket Analysis\u003c\/li\u003e\n    \u003cli\u003eA\/B testing\u003c\/li\u003e\n    \u003cli\u003eUnderstanding data for marketing analytics\u003c\/li\u003e\n    \u003cli\u003ePreparing data for marketing analytics\u003c\/li\u003e\n    \u003cli\u003eEmerging trends in AI, machine learning and big data\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book covers all three areas of marketing analytics such as descriptive, predictive and prescriptive analytics, and includes software tools such as SPSS, Microsoft Excel, Rapid Miner.\u003c\/p\u003e\n\n\u003cp\u003eIt also features real-world examples from global companies, highlighting and emphasising the importance of why marketers should be more data-analytical.\u003c\/p\u003e\n\n\u003cp\u003eIn-text resources include a glossary, learning outcomes, discussion questions and further reading questions. Online resources include PowerPoint slides for lecturers, a lecturers' manual with practical exercises, and datasets.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is for postgraduates studying marketing analytics at an advanced level.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306886217964,"sku":"9781398622869","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26682543482685.jpg?v=1771065106","url":"https:\/\/bookhero.co.nz\/products\/advanced-marketing-analytics-by-nasir-salari-9781398622869","provider":"Book Hero","version":"1.0","type":"link"}