{"product_id":"a-practical-guide-to-indie-game-marketing-by-joel-dreskin-9781138801547","title":"A Practical Guide to Indie Game Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eLearn how to market for your indie game, even with a small budget and limited resources.\u003c\/p\u003e\n\n\u003cp\u003eFor those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. \u003ci\u003eA Practical Guide to Indie Game Marketing\u003c\/i\u003e provides you with the tools needed to build visibility and sell your game. With a special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately.\u003c\/p\u003e\n\n\u003cp\u003eAs a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy-to-read format, \u003ci\u003eA Practical Guide to Indie Game Marketing\u003c\/i\u003e includes information on establishing an audience and increasing visibility so you can build successes with your studio and games.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThrough case studies, examples, guidelines, and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions, and more.\u003c\/li\u003e\n    \u003cli\u003eSample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets.\u003c\/li\u003e\n    \u003cli\u003eThe book also includes marketing checklist 'cheat sheets', dos and don’ts, and additional resources.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47605019836652,"sku":"9781138801547","price":106.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138801547-a-practical-guide-to-indie-game-marketing.jpg?v=1778120286","url":"https:\/\/bookhero.co.nz\/products\/a-practical-guide-to-indie-game-marketing-by-joel-dreskin-9781138801547","provider":"Book Hero","version":"1.0","type":"link"}