{"product_id":"a-pocket-guide-to-puma-by-adam-cheung-9781529453331","title":"A Pocket Guide to Puma","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eA Pocket Guide to Puma\u003c\/em\u003e by Adam Cheung offers an engaging exploration of the evolution of Puma from athletic track shoes to a globally loved brand known for high-octane performance. This illustrated guide is the perfect gift for any sneakerhead, eager to learn the story of the leaping cat.\u003c\/p\u003e\n\n\u003cp\u003eFeuding can sometimes bring about great things. In 1948, Adidas and Puma emerged from a bitter rift between two headstrong brothers. With savvy marketing, daring business decisions, and canny style choices, Puma has become an industry leader, quite an achievement for the underdog—or undercat—in the feuding war.\u003c\/p\u003e\n\n\u003cp\u003eIn this compact guide, fashion writer Adam Cheung uncovers Puma’s story of resilience, from being elite sportswear to becoming a wardrobe essential of skate and hip-hop subcultures. Featuring their iconic, sometimes rule-breaking collaborations, technological innovations, and, of course, all the iconic footwear, this book celebrates a brand that is not afraid to mix it up and go against the grain.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67720693252332,"sku":"9781529453331","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781529453331-a-pocket-guide-to-puma-1.jpg?v=1791916782","url":"https:\/\/bookhero.co.nz\/products\/a-pocket-guide-to-puma-by-adam-cheung-9781529453331","provider":"Book Hero","version":"1.0","type":"link"}