{"product_id":"20th-century-fashion-100-years-of-apparel-ads-by-alison-a-nieder-9783836522793","title":"20th-Century Fashion. 100 Years of Apparel Ads","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk.\u003c\/p\u003e\n\n\u003cp\u003eAlong the way, the signature silhouettes of each era evolved beyond recognition. For women, \u003cstrong\u003eHouse of Worth\u003c\/strong\u003e crinolines gave way to \u003cstrong\u003eVionnet\u003c\/strong\u003e's bias-cut gowns, \u003cstrong\u003eDior\u003c\/strong\u003e's New Look to \u003cstrong\u003eQuant\u003c\/strong\u003e's Chelsea Look, \u003cstrong\u003eHalston\u003c\/strong\u003e's white suit to \u003cstrong\u003eFrankie B.\u003c\/strong\u003e's low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the game.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e20th-Century Fashion. 100 Years of Apparel Ads\u003c\/em\u003e offers a retrospective of the last hundred years of style via \u003cstrong\u003e400 fashion advertisements\u003c\/strong\u003e from the Jim Heimann Collection. The \u003cstrong\u003eimages trace not only the changing trends but also the evolution in their marketing and audience\u003c\/strong\u003e, as fashion was adopted into popular culture and the mass market, decade by decade.\u003c\/p\u003e\n\n\u003cp\u003eAn in-depth introduction and illustrated timeline detail the style-makers and trendsetters, and how historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47470023803116,"sku":"9783836522793","price":62.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783836522793-20th-century-fashion-100-years-of-apparel-ads.jpg?v=1775206438","url":"https:\/\/bookhero.co.nz\/products\/20th-century-fashion-100-years-of-apparel-ads-by-alison-a-nieder-9783836522793","provider":"Book Hero","version":"1.0","type":"link"}