{"product_id":"101-design-methods-by-vijay-kumar-9781118083468","title":"101 Design Methods","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe first step-by-step guidebook for successful innovation planning\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUnlike other books on the subject, \u003cem\u003e101 Design Methods\u003c\/em\u003e approaches the practice of creating new products, services, and customer experiences as a science, rather than an art. It provides a practical set of collaborative tools and methods for planning and defining successful new offerings.\u003c\/p\u003e\n\n\u003cp\u003eStrategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47470023377132,"sku":"9781118083468","price":62.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118083468-101-design-methods.jpg?v=1775206339","url":"https:\/\/bookhero.co.nz\/products\/101-design-methods-by-vijay-kumar-9781118083468","provider":"Book Hero","version":"1.0","type":"link"}