{"title":"Zizheng Yu","description":"\u003cp\u003eExplore the insightful work of Zizheng Yu in our dedicated collection, where business meets digital innovation. As a prominent author in the fields of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, Zizheng Yu offers a wealth of knowledge and practical advice for navigating today's ever-evolving business landscape.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cem\u003eSocial Media Marketing\u003c\/em\u003e. This book is an invaluable resource for anyone looking to harness the power of social media platforms to boost their brand and engage with audiences effectively. Zizheng Yu's writing is both informative and accessible, making complex marketing strategies easy to understand and apply.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an entrepreneur, a business professional, or a marketing student, Zizheng Yu's works are designed to equip you with the tools and insights needed to thrive in the digital age. Dive into this collection and discover strategies that can help you achieve success in your business endeavours.\u003c\/p\u003e","products":[{"product_id":"social-media-marketing-by-zizheng-yu-9781398623149","title":"Social Media Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow does social media influence consumer behaviour and market dynamics? This textbook provides students with the theory and practice of social media marketing and management activities to succeed in their course.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSocial Media Marketing\u003c\/em\u003e offers a critical and in-depth understanding of key aspects of social media marketing that balances the key theories with real-world industry practice. It covers cutting-edge material on promotional culture and consumer activism to broaden students' understanding in this field. Supported by international real-world examples throughout, the textbook examines the use of various platforms in different contexts, how to manage social media crises, and themes of consumer resistance and anti-branding.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSocial Media Marketing\u003c\/em\u003e includes in-text learning features such as learning outcomes, 'tips from social media managers' boxes, and exercise questions. It is supported by online resources of PowerPoint slides and further student exercises.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is ideal for undergraduate students taking modules on Social Media Marketing as part of their degrees.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306950246636,"sku":"9781398623149","price":95.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26685343482685.jpg?v=1771071917"}],"url":"https:\/\/bookhero.co.nz\/collections\/zizheng-yu.oembed","provider":"Book Hero","version":"1.0","type":"link"}