{"title":"Yuniya Kawamura","description":"\u003cp\u003eYuniya Kawamura’s works offer insightful explorations into the complex intersections of fashion, culture, and society. With a keen focus on topics such as cultural appropriation, Japanese subcultures, and the methodologies of fashion research, her books invite readers to consider how dress reflects and shapes identity within diverse contexts.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those interested in \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e and \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, Kawamura combines academic rigour with accessible analysis, shedding light on the social dynamics behind fashion trends and practices. Her work enriches understanding of fashion as a powerful cultural force.\u003c\/p\u003e","products":[{"product_id":"fashioning-japanese-subcultures-by-yuniya-kawamura-9781350436626","title":"Fashioning Japanese Subcultures","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis second edition brings the definitive empirical work on Japanese youth fashion subcultures up-to-date for the 2020s, featuring three new chapters and essential updates in light of new fieldwork and globalised digital media.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBased on in-depth ethnographic fieldwork in Tokyo and illustrated with striking colour images, \u003ci\u003eFashioning Japanese Subcultures\u003c\/i\u003e gives a unique insight into how and why subcultures evolve and what they mean to their members. Defined by style and urban district, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Koenji, articulate identities, affiliations, and aspirations.\u003c\/p\u003e\n\n\u003cp\u003eOver the past 10 years, social media has dramatically expanded the reach and impact of these cultural phenomena far beyond their traditional geographic groups, leading to worldwide adoption and adaptation.\u003c\/p\u003e\n\n\u003cp\u003eThis second edition features three new chapters on the global impact of anime, manga and cosplay, global youth subcultures and ‘-cores’ in cyberspace and social media, and understanding Japanese subcultures through neofeminist and cyber feminist frameworks. Exploring each subculture over the decade since the last edition, it also features new fieldwork across Tokyo, New York and social media platforms, updated coverage of Euro-American perspectives in light of advancements in postcolonial theory, and new methodological sections on cyberethnography and auto ethnography.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47383796613356,"sku":"9781350436626","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/22278543482668.jpg?v=1773380985"},{"product_id":"cultural-appropriation-in-fashion-and-entertainment-by-jung-whan-marc-de-jong-9781350170551","title":"Cultural Appropriation in Fashion and Entertainment","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIs it ever acceptable to “borrow” culturally inspired ideas? Who has ownership over intangible culture? What role does power inequality play? These questions are often at the centre of heated public debates around cultural appropriation, with new controversies breaking seemingly every day.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCultural Appropriation in Fashion and Entertainment\u003c\/em\u003e offers a sociological perspective on the appropriation of race, ethnicity, class, sexuality, and religion embedded in clothing, textiles, jewellery, accessories, hairstyles, and tattoos, as well as in entertainment, such as K-pop, Bhangra, and hip-hop.\u003c\/p\u003e\n\n\u003cp\u003eBy providing a range of global perspectives on the adoption, adaptation, and application of both tangible and intangible cultural objects, Kawamura and de Jong help move the conversation beyond simply criticizing designers and creators. They encourage nuanced discussion and raise awareness of diverse cultures in the creative industries.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47430357713132,"sku":"9781350170551","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350170551.jpg?v=1774559116"},{"product_id":"fashion-ology-by-yuniya-kawamura-9781350331860","title":"Fashion-ology","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis new edition of a classic work offers a concise introduction to the sociology of fashion and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures and the impact of the digital age on designers, \u003ci\u003eFashion-ology\u003c\/i\u003e explores fashion as a global, institutionalised system. With accessible overviews of key debates, issues and perspectives, Yuniya Kawamura provides a complete exploration of the field.\u003c\/p\u003e\n\n\u003cp\u003eTwo new chapters have been added for this third edition, covering ‘The Diversification and Changing Landscapes of Fashion Systems’ and ‘Ecological and Social Sustainability in Fashion’ respectively.\u003c\/p\u003e\n\n\u003cp\u003eThere's also more on:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003ethe metaverse as the latest fashion system\u003c\/li\u003e\n    \u003cli\u003ethe de-Westernisation of fashion\u003c\/li\u003e\n    \u003cli\u003epostmodern discourse on fashion's relationship to race, gender and class\u003c\/li\u003e\n    \u003cli\u003esocial media as consumption, production, evaluation, and marketing\u003c\/li\u003e\n    \u003cli\u003efashion weeks, including Modest Fashion Week, Black Fashion Week, the Global Sustainability Fashion Week, and Queer Fashion Week\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThere's also a guide to sociological research in fashion, making this essential reading for anyone studying fashion, sociology, anthropology, or cultural studies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47460827758828,"sku":"9781350331860","price":51.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350331860-fashion-ology.jpg?v=1774953077"},{"product_id":"doing-research-in-fashion-and-dress-by-yuniya-kawamura-9781350089778","title":"Doing Research in Fashion and Dress","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhether you’re investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDoing Research in Fashion and Dress\u003c\/em\u003e begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs, and semiotic studies of fashion magazine shoots and advertisements.\u003c\/p\u003e\n\n\u003cp\u003eThis second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.\u003c\/p\u003e\n\n\u003cp\u003eBy contextualising history, theory, and practice, \u003cem\u003eDoing Research in Fashion and Dress\u003c\/em\u003e offers:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA systematic examination of qualitative research methods in fashion studies in social sciences.\u003c\/li\u003e\n  \u003cli\u003eA practical guide for anyone wishing to conduct fashion research in academia or in the business world.\u003c\/li\u003e\n  \u003cli\u003eAn accessible grounding in contemporary fashion studies literature.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47596287066348,"sku":"9781350089778","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350089778-doing-research-in-fashion-and-dress.jpg?v=1777919092"}],"url":"https:\/\/bookhero.co.nz\/collections\/yuniya-kawamura.oembed","provider":"Book Hero","version":"1.0","type":"link"}