{"title":"Youcheng Wang","description":"\u003cp\u003e\u003cstrong\u003eYoucheng Wang\u003c\/strong\u003e offers insightful explorations into the fields of marketing and management, with a particular focus on tourism and hospitality. Readers can expect thoughtfully researched works that bridge theory and practical application, enhancing understanding of strategic approaches in dynamic service industries.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for students and professionals alike, Wang’s books serve as valuable resources in \u003cem\u003eeducation and reference\u003c\/em\u003e, providing clear guidance on effective marketing techniques tailored to the unique challenges of tourism and hospitality sectors.\u003c\/p\u003e","products":[{"product_id":"marketing-for-tourism-and-hospitality-by-alan-fyall-9781138121294","title":"Marketing for Tourism and Hospitality","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing for Tourism and Hospitality\u003c\/em\u003e provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.\u003c\/p\u003e\n\n\u003cp\u003eThis contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606682747116,"sku":"9781138121294","price":113.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138121294-marketing-for-tourism-and-hospitality.jpg?v=1778155385"}],"url":"https:\/\/bookhero.co.nz\/collections\/youcheng-wang.oembed","provider":"Book Hero","version":"1.0","type":"link"}