{"title":"William Crawford","description":"\u003cp\u003eWelcome to the William Crawford collection, where we delve into the insightful works of an esteemed author in the realm of \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e. William Crawford is renowned for his scholarly contributions, particularly in the study of language and its applications in our globalised world.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is the enlightening book \u003cem\u003eEnglish as a Lingua Franca\u003c\/em\u003e. This book explores the dynamic role of the English language as a bridge between cultures and nations, serving as a common ground in international communication. Crawford's in-depth analysis and accessible writing style make complex linguistic concepts approachable and engaging for readers of all backgrounds.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a language enthusiast, a student, or an educator, William Crawford's works offer a wealth of knowledge and perspectives about the evolving nature of language in education. His contributions inspire a deeper understanding of how language shapes our world, making this collection a valuable resource for anyone keen on mastering the nuances of language and communication.\u003c\/p\u003e","products":[{"product_id":"english-as-a-lingua-franca-by-william-crawford-9781394215522","title":"English as a Lingua Franca","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eProvides clear and comprehensive guidance to advanced students to perform their own research in the fast-changing field of English as a Lingua Franca\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eEnglish as a Lingua Franca: Practice and Research\u003c\/em\u003e serves as a vital means of communication among speakers from diverse linguistic and cultural backgrounds, facilitating connections across global domains such as academia, business, and healthcare. \u003cem\u003eEnglish as a Lingua Franca: Practice and Research\u003c\/em\u003e equips readers with the tools to explore the dynamic phenomenon of English as a Lingua Franca (ELF), tracing its history, linguistic characteristics, and societal implications. Assuming no previous background in the field, this accessible textbook provides step-by-step guidance for designing, conducting, and sharing original ELF research.\u003c\/p\u003e\n\n\u003cp\u003eStructured in two parts, the text first provides a balanced understanding of ELF and highlights its role in promoting intercultural communication and challenging traditional language ideologies. The second part equips readers with the necessary tools to perform ELF research, covering the entire research process from identifying research topics to choosing appropriate methodologies. Reflective questions, activities, and practical tips in each chapter deepen engagement with the material and encourage critical exploration of ELF. The first textbook of its kind to combine foundational concepts, theoretical insights, and hands-on practices in a single volume, \u003cem\u003eEnglish as a Lingua Franca: Practice and Research\u003c\/em\u003e:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eProvides a framework to explore real-world language use and contribute meaningfully to the field\u003c\/li\u003e\n\u003cli\u003eCovers corpus analysis, conversation analysis, and narrative inquiry\u003c\/li\u003e\n\u003cli\u003eOffers practical strategies for selecting topics, structuring research projects, and presenting findings as papers, presentations, or posters\u003c\/li\u003e\n\u003cli\u003eDiscusses the role of ELF in language attitudes, policies, and multilingual communication\u003c\/li\u003e\n\u003cli\u003eReflects upon cutting-edge ELF research and future directions for the field\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eEnglish as a Lingua Franca: Practice and Research\u003c\/em\u003e is an indispensable resource for students and researchers seeking to navigate this emerging field and engage with its growing community of scholars. It is ideal for advanced undergraduate and master's degree students, as well as linguists and TESOL professionals wanting to conduct research on global language practices.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306902274284,"sku":"9781394215522","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10694863482684.jpg?v=1771066949"}],"url":"https:\/\/bookhero.co.nz\/collections\/william-crawford.oembed","provider":"Book Hero","version":"1.0","type":"link"}