{"title":"Whitney Lehmann","description":"\u003cp\u003eWhitney Lehmann offers insightful guides focused on effective communication within the professional sphere. Her works, such as \u003cem\u003eThe Public Relations Writer’s Handbook\u003c\/em\u003e, are essential resources for those seeking to master the art of public relations writing and enhance their communication skills.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find practical advice and clear strategies designed to support both students and professionals in education and reference contexts. Lehmann’s contributions serve as a trusted companion for navigating the complexities of crafting compelling public relations content.\u003c\/p\u003e","products":[{"product_id":"the-public-relations-writers-handbook-by-whitney-lehmann-9780815365297","title":"The Public Relations Writer’s Handbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Public Relations Writer’s Handbook\u003c\/em\u003e serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web\/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises, and AP Style skill drills and training.\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike.\u003c\/p\u003e\n\n\u003cp\u003eA dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. \u003ca href=\"http:\/\/www.routledge.com\/9780815365280\"\u003ewww.routledge.com\/9780815365280\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47608147116268,"sku":"9780815365297","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6e7f84dd7e2eb28df7c534d9e3a6b8ea.jpg?v=1778203233"}],"url":"https:\/\/bookhero.co.nz\/collections\/whitney-lehmann.oembed","provider":"Book Hero","version":"1.0","type":"link"}