{"title":"W. David Marx","description":"\u003cp\u003e\u003cstrong\u003eW. David Marx\u003c\/strong\u003e offers insightful explorations into the intersections of fashion, culture, and society. His work delves into how style reflects deeper cultural narratives, inviting readers to consider clothing not just as attire but as a form of identity and expression.\u003c\/p\u003e\n\n\u003cp\u003eRooted in \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e, Marx’s writing provides a thoughtful, nuanced perspective on fashion history and its impact on contemporary life, perfect for those intrigued by the stories woven into the fabric of everyday style.\u003c\/p\u003e","products":[{"product_id":"ametora-by-w-david-marx-9781541604339","title":"Ametora","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow Japan adopted and ultimately revived traditional American fashion\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\"A fascinating cultural history.\" -\u003cem\u003ePeople\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eA strange thing has happened over the last two decades: the world has come to believe that the most \"authentic\" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments—a style known in Japan as \u003cem\u003eametora\u003c\/em\u003e, or \"American traditional.\"\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eAmetora\u003c\/em\u003e, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, \u003cem\u003eAmetora\u003c\/em\u003e shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47595668570348,"sku":"9781541604339","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781541604339-ametora.jpg?v=1777900225"}],"url":"https:\/\/bookhero.co.nz\/collections\/w-david-marx.oembed","provider":"Book Hero","version":"1.0","type":"link"}