{"title":"Visha Kudhail","description":"\u003cp\u003eVisha Kudhail offers insightful perspectives on modern business strategies, with a particular focus on authentic marketing and entrepreneurship. Readers can expect practical guidance blended with thoughtful analysis, making complex concepts accessible and actionable.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those seeking to deepen their understanding of business dynamics, these works explore the intersection of innovation, leadership, and genuine customer engagement. Kudhail’s writing emphasises clarity and relevance, appealing to both seasoned professionals and aspiring entrepreneurs alike.\u003c\/p\u003e","products":[{"product_id":"authentic-marketing-by-visha-kudhail-9781398625846","title":"Authentic Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAuthentic Marketing\u003c\/em\u003e is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity, and audience-first thinking.\u003c\/p\u003e\n\n\u003cp\u003eWritten by industry leader \u003cstrong\u003eVisha Kudhail\u003c\/strong\u003e, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia, and e.l.f., it shows how to implement strategies that optimise performance, build trust, and strengthen long-term consumer loyalty.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eApply audience-first principles to develop creative ideas grounded in real human insight\u003c\/li\u003e\n    \u003cli\u003eImplement data-driven strategies that support authenticity rather than replace it\u003c\/li\u003e\n    \u003cli\u003eDevelop frameworks for balancing automation with the emotional intelligence marketing requires\u003c\/li\u003e\n    \u003cli\u003eOptimise campaigns by identifying meaningful audience motivations and behaviours\u003c\/li\u003e\n    \u003cli\u003eUse real-world examples to strengthen credibility and apply best practices across industries\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith its balance of strategy, practical guidance, and modern industry insight, \u003cem\u003eAuthentic Marketing\u003c\/em\u003e helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThemes include: \u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003emarketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimisation\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47650531377388,"sku":"9781398625846","price":114.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398625846-authentic-marketing.jpg?v=1779325536"}],"url":"https:\/\/bookhero.co.nz\/collections\/visha-kudhail.oembed","provider":"Book Hero","version":"1.0","type":"link"}