{"title":"Virginia Grose","description":"\u003cp\u003eVirginia Grose’s works offer insightful guidance into the fashion industry, combining practical knowledge with clear, accessible language. Her books are ideal for readers seeking a thorough understanding of fashion from both a creative and business perspective.\u003c\/p\u003e\n\n\u003cp\u003ePerfectly suited to students and professionals alike, her titles provide valuable reference material that bridges education and real-world application within the fashion sector.\u003c\/p\u003e","products":[{"product_id":"a-practical-guide-to-the-fashion-industry-by-virginia-grose-9781350079670","title":"A Practical Guide to the Fashion Industry","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHighlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers, interviews and case studies give insight into the realities of this competitive industry.\u003c\/p\u003e\n\n\u003cp\u003eThis second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There’s also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers, plus the impact of fast fashion throughout the industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47462605390060,"sku":"9781350079670","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350079670-a-practical-guide-to-the-fashion-industry.jpg?v=1775018047"}],"url":"https:\/\/bookhero.co.nz\/collections\/virginia-grose.oembed","provider":"Book Hero","version":"1.0","type":"link"}