{"title":"Valentyna Melnyk","description":"\u003cp\u003eWelcome to our collection featuring the works of \u003cem\u003eValentyna Melnyk\u003c\/em\u003e, a distinguished author in the realm of Education \u0026amp; Reference. Known for her insightful exploration of consumer dynamics, Melnyk brings a wealth of knowledge and research depth to her writing. Her book, \u003cstrong\u003eConsumer Behaviour, 1st Australia and New Zealand Edition\u003c\/strong\u003e, stands as a testament to her ability to unravel the complexities of consumer decision-making processes and cultural influences specific to these regions.\u003c\/p\u003e\n\n\u003cp\u003eMelnyk's works are invaluable for students, academics, and professionals alike, providing a nuanced understanding of market trends and consumer psychology. Her writing not only educates but also encourages readers to critically examine the factors that drive consumer behaviour in today's ever-changing marketplace.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're delving into the field for academic pursuits or enriching your professional skills, Valentyna Melnyk's books offer a comprehensive guide to mastering the principles of consumer behaviour. Explore her collection to enhance your knowledge and gain a fresh perspective on consumer dynamics.\u003c\/p\u003e","products":[{"product_id":"consumer-behaviour-1st-australia-and-new-zealand-edition-by-dawn-iacobucci-9781394328079","title":"Consumer Behaviour, 1st Australia and New Zealand Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eConsumer Behaviour\u003c\/i\u003e offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing.\u003c\/p\u003e\n\n\u003cp\u003eIt emphasises practical applications and contemporary issues, such as the impact of social media and global trends. Australian and New Zealand examples and case studies are integrated throughout to ensure relevance to local students and provide a deeper understanding of key consumer behaviour principles.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47340696010988,"sku":"9781394328079","price":167.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b94f24963d324aa1773f21a812a88f37.jpg?v=1772191511"}],"url":"https:\/\/bookhero.co.nz\/collections\/valentyna-melnyk.oembed","provider":"Book Hero","version":"1.0","type":"link"}