{"title":"Uri Gneezy","description":"\u003cp\u003eWelcome to our collection of works by Uri Gneezy, a distinguished voice in the field of behavioural economics. Uri Gneezy's insightful books delve into the intricacies of human behaviour and decision-making, making them an excellent resource for anyone interested in business and entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eGneezy's research offers a fascinating exploration of how incentives and signals drive actions in both business and everyday life. His writing provides a blend of academic rigour and practical application, making complex economic theories accessible and engaging for readers at all levels. \u003c\/p\u003e\n\n\u003cp\u003eA standout title in this collection is \u003cem\u003eMixed Signals\u003c\/em\u003e, a book that unravels the intricate web of messages and incentives in our interactions. Through this work, Gneezy guides readers to understand how small changes can significantly impact outcomes in the business world.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an entrepreneur seeking to better understand consumer behaviour or a curious reader interested in the psychology of decision-making, Uri Gneezy's books offer valuable insights and thought-provoking perspectives. Dive into his work to discover how behavioural economics can transform your approach to business and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"mixed-signals-by-uri-gneezy-9780300276749","title":"Mixed Signals","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn informative and entertaining account of how actions send signals that shape behaviours and how to design better incentives for better results in our life, our work, and our world.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\"Getting [an] incentives balance right can be complicated. But Gneezy hopes his book provides insights that help people feel prepared to take on the concept and design better incentives.\"—\u003cem\u003eFinancial Times\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\"If you think you understand how incentives work, think again. A pioneering behavioural economist reveals how we can create reward systems that minimise unintended consequences and maximise happiness, health, wealth, and success.\"—Adam Grant, \u003cem\u003eGranted\u003c\/em\u003e (blog)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIncentives send powerful signals that aim to influence behaviour. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.\u003c\/p\u003e\n\n\u003cp\u003eConsider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasises quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioural economist Uri Gneezy explains why incentives often fail and demonstrates how the right incentives can change behaviour by aligning with signals for better results.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on behavioural economics, game theory, psychology, and fieldwork, Gneezy outlines how to be incentive smart, designing rewards that are simple and effective. He highlights how the right combination of economic and psychological incentives can encourage people to drive more fuel-efficient cars, be more innovative at work, and even get to the gym. \"Incentives send a signal,\" Gneezy writes, \"and your objective is to make sure this signal is aligned with your goals.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46833309155564,"sku":"9780300276749","price":30.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24765233482294.jpg?v=1758451939"}],"url":"https:\/\/bookhero.co.nz\/collections\/uri-gneezy.oembed","provider":"Book Hero","version":"1.0","type":"link"}