{"title":"Uma Sekaran","description":"\u003cp\u003eUma Sekaran’s works offer insightful guidance on research methodologies tailored for the world of business and social sciences. Her texts provide clear explanations and practical approaches to designing and conducting research, making complex concepts accessible to students and professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those studying business or engaged in academic research, Sekaran’s books serve as valuable references that bridge theory and practice. Readers can expect comprehensive coverage of qualitative and quantitative methods, enhanced with examples relevant to contemporary business challenges.\u003c\/p\u003e","products":[{"product_id":"research-methods-for-business-by-roger-bougie-9781119683483","title":"Research Methods For Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eResearch Methods For Business, 8th Australia and New Zealand Edition\u003c\/em\u003e explains the principles and practices of using a systematic, organised method for solving problematic issues in business organisations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process.\u003c\/p\u003e\n\n\u003cp\u003eOrganized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyse a research project.\u003c\/p\u003e\n\n\u003cp\u003eNow in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854809092332,"sku":"9781119683483","price":189.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4cd46c86b47f7a08f6ca8d9ffeca7059.jpg?v=1759264690"},{"product_id":"research-methods-for-business-with-ebook-access-code-by-uma-sekaran-9781394319008","title":"Research Methods for Business, with eBook Access Code","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMaster the tools and techniques needed to design, conduct, and analyse research projects effectively.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eResearch Methods for Business, 9th Edition\u003c\/em\u003e explains the principles and practices of using a systematic, organised research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper understanding of how to conduct rigorous, relevant, and ethical research.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWILEY ADVANTAGE\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eProvides a clear, student-friendly introduction to business research with an informal and accessible writing style.\u003c\/li\u003e\n    \u003cli\u003eCovers a wide range of business research methods and practices used in areas such as human resources management, strategic management, operations management, finance, and accounting.\u003c\/li\u003e\n    \u003cli\u003eIntegrates real-world case studies and examples from various business disciplines to illustrate key concepts.\u003c\/li\u003e\n    \u003cli\u003eEmphasises both scientific and pragmatic approaches to research to ensure a well-rounded understanding.\u003c\/li\u003e\n    \u003cli\u003eEnhances critical thinking and problem-solving skills through structured exercises and hands-on activities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eVideos: \u003cem\u003eResearch Methods for Business\u003c\/em\u003e integrates abundant video content developed by the authors to complement the text and engage readers more deeply.\u003c\/li\u003e\n    \u003cli\u003eInteractive Self-Scoring Quizzes: \u003cstrong\u003eConcept Check Questions\u003c\/strong\u003e at the end of each section provide immediate feedback, helping readers monitor their understanding and mastery of the material.\u003c\/li\u003e\n    \u003cli\u003eDownloadable Files: Additional \u003cstrong\u003eCases\u003c\/strong\u003e and \u003cstrong\u003eSPSS Data Sets\u003c\/strong\u003e can be found throughout the text, helping students further engage with the content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47603110969580,"sku":"9781394319008","price":135.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394319008-research-methods-for-business-with-ebook-access-code.jpg?v=1778055607"}],"url":"https:\/\/bookhero.co.nz\/collections\/uma-sekaran.oembed","provider":"Book Hero","version":"1.0","type":"link"}