{"title":"Tom Ollerton","description":"\u003cp\u003eWelcome to our curated collection of works by \u003cstrong\u003eTom Ollerton\u003c\/strong\u003e, a distinguished author renowned for his expertise in the intersecting worlds of creativity, data, and marketing. His insightful books are perfect for those eager to explore the dynamic landscape of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e through innovative strategies and cutting-edge approaches.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection, \u003cem\u003eUsing Creativity and Data in Marketing\u003c\/em\u003e, offers a compelling blend of inspiration and practical guidance. It empowers marketers to harness their creative potential while leveraging data-driven insights to drive impactful campaigns and achieve business success.\u003c\/p\u003e\n\n\u003cp\u003eTom Ollerton's writing style is engaging and informative, making complex concepts accessible to both seasoned professionals and newcomers alike. His works not only equip readers with the latest tools and methodologies but also inspire them to think critically and creatively about marketing challenges.\u003c\/p\u003e\n\n\u003cp\u003eDive into Tom Ollerton's collection today and discover how to transform your business strategies by integrating creativity with data in meaningful ways.\u003c\/p\u003e","products":[{"product_id":"using-creativity-and-data-in-marketing-by-tom-ollerton-9781398619258","title":"Using Creativity and Data in Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e\u003ci\u003eCreative Marketing in a Data Driven Age\u003c\/i\u003e\u003c\/b\u003e is a practical approach to how you can transform quantitative data into groundbreaking creative strategies. It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P\u0026amp;G, and Boots. They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns.\u003c\/p\u003e\n\n\u003cp\u003eDesigned to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity. From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46795530502380,"sku":"9781398619258","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26646433482685.jpg?v=1757038921"}],"url":"https:\/\/bookhero.co.nz\/collections\/tom-ollerton.oembed","provider":"Book Hero","version":"1.0","type":"link"}