{"title":"Tom Miner","description":"\u003cp\u003eWelcome to the Tom Miner collection, where innovative insights into business and entrepreneurship take centre stage. Tom Miner is renowned for his expertise in the rapidly evolving landscape of social commerce and brand dynamics.\u003c\/p\u003e\n\n\u003cp\u003eAmong his influential works is \u003cem\u003eSocial First Brands\u003c\/em\u003e, a must-read for anyone eager to understand the impact of social media on modern brand strategy. Through his writings, Miner empowers leaders and entrepreneurs with the tools they need to thrive in a digital-first world.\u003c\/p\u003e\n\n\u003cp\u003eExplore Tom Miner's books to uncover strategies that blend traditional business acumen with cutting-edge digital approaches. Whether you are a seasoned entrepreneur or just starting your business journey, Miner’s practical advice and forward-thinking perspectives provide invaluable guidance in an ever-changing business environment.\u003c\/p\u003e","products":[{"product_id":"social-first-brands-by-tom-miner-9781398621688","title":"Social First Brands","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAs platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build social media strategies that transcend trends and create genuine connection.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eSocial First Brands\u003c\/em\u003e, expert Tom Miner explores how brands who put their social media front and centre in their marketing efforts are reaping the benefits, building genuine communities with their customers, and developing true brand loyalty. With many brands seeing social media solely as a way to mass promote their products, brands who really put social at the front and centre are able to connect with consumers in authentic ways, creating audience empathy and emotional resonance. By understanding how social media speaks to human behaviour, brands who put social first are able to move beyond quick wins and hacks and create genuine connections and conversations between brand and customer, delivering real value.\u003c\/p\u003e\n\n\u003cp\u003eFrom understanding the steps for creating a social media strategy that is bespoke, choosing and developing the right personality for your brand on social media, or understanding how to create content that is consistent, this book covers everything you need to know to ensure your brand's socials generate loyal fans. With real-world examples from companies such as Crocs, Stanley, Funko, and Ryanair, use this book to ensure your social media strategy creates real impact.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854837043436,"sku":"9781398621688","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398621688.jpg?v=1759257084"}],"url":"https:\/\/bookhero.co.nz\/collections\/tom-miner.oembed","provider":"Book Hero","version":"1.0","type":"link"}