{"title":"Tom Emrich","description":"\u003cp\u003eWelcome to the collection of works by Tom Emrich, a visionary in the fields of business and entrepreneurship. Known for his insightful perspectives on technology and its impact on the business landscape, Tom Emrich has become a thought leader in emerging innovations such as augmented reality, virtual reality, and the Internet of Things.\u003c\/p\u003e\n\n\u003cp\u003eOne of his notable works, \u003cem\u003eThe Next Dimension\u003c\/em\u003e, delves into the transformative potential of these new technologies and how businesses can harness them to foster growth and remain competitive in a rapidly changing market. Tom Emrich's writing is characterised by clarity and practicality, making complex concepts accessible and engaging for readers at all levels of expertise.\u003c\/p\u003e\n\n\u003cp\u003eExplore Tom Emrich's collection and equip yourself with the knowledge and strategies necessary to navigate the evolving world of technology-driven business. Whether you're an entrepreneur looking to stay ahead of the curve or simply interested in the future of business, Tom Emrich's books offer valuable insights and practical advice.\u003c\/p\u003e","products":[{"product_id":"the-next-dimension-by-tom-emrich-9781394262564","title":"The Next Dimension","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eYour guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eReady to revolutionise your business? \u003ci\u003eThe Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing\u003c\/i\u003e by Tom Emrich explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience.\u003c\/p\u003e\n\n\u003cp\u003eGain valuable insights on realising success with AR across the marketing funnel, activate and engage ‘Generation AR,’ and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eWhat's Inside? Game-Changing Benefits:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eSpatial Computing 101:\u003c\/b\u003e Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eYour 3D Wakeup Call:\u003c\/b\u003e Learn to spatialise your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximises your investment across consumer touchpoints.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eMarketing in an Augmented World:\u003c\/b\u003e Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eAdvertising in the Next Dimension:\u003c\/b\u003e Break free from traditional banner ads with immersive AR campaigns. Learn to digitise print and out-of-home advertising and get a glimpse of future opportunities with smartglasses.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eSelling with Spatial Computing:\u003c\/b\u003e Revolutionise e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eWhy \u003ci\u003eThe Next Dimension\u003c\/i\u003e is Your Must-Have Guide:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eGroundbreaking Insights:\u003c\/b\u003e Tom Emrich demystifies cutting-edge technology, breaking it down into simple, actionable steps that make AR accessible and exciting for everyone.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eReal-World Success Stories:\u003c\/b\u003e Immerse yourself in inspiring case studies from pioneering brands leveraging AR platforms from Meta, Snap, TikTok, Niantic, and more. These include data points demonstrating how AR achieves results from awareness to purchase.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eActionable Roadmaps:\u003c\/b\u003e Receive detailed, practical guidance on effectively integrating AR, covering everything from innovative marketing tactics to measurement considerations.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eFuture-Proof Your Career:\u003c\/b\u003e Ramp up your knowledge, gain inspiration, and find out how to develop an AR-centric strategy to stay ahead in this ever-evolving tech landscape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eThe Next Dimension\u003c\/i\u003e is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology.\u003c\/p\u003e\n\n\u003cp\u003eBonus for book owners: This book is AR-activated. Bring the cover to life with a WebAR experience created by EyeJack. PLUS, talk to an AI about this book with ‘The Next Dimension Book GPT.’\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855039320300,"sku":"9781394262564","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394262564.jpg?v=1759261879"}],"url":"https:\/\/bookhero.co.nz\/collections\/tom-emrich.oembed","provider":"Book Hero","version":"1.0","type":"link"}