{"title":"Thomas Gerace","description":"\u003cp\u003e\u003cstrong\u003eThomas Gerace\u003c\/strong\u003e offers insightful works that explore the art and science of storytelling, with a particular focus on its applications in business and communication. His books provide practical frameworks and strategies to help readers craft compelling narratives that engage and persuade.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those interested in \u003cem\u003eeducation and reference\u003c\/em\u003e, Gerace’s writings blend creativity with research to enhance understanding of narrative dynamics. Whether you’re a marketer, educator, or simply curious about the power of stories, his work delivers thoughtful guidance on mastering this timeless skill.\u003c\/p\u003e","products":[{"product_id":"storynomics-by-robert-mckee-9780413778000","title":"Storynomics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eStorynomics: Story-Driven Marketing in the Post-Advertising World\u003c\/em\u003e by Robert McKee and Thomas Gerace translates the lessons of storytelling in business into economic and leadership success.\u003c\/p\u003e\n\n\u003cp\u003eMcKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67712162234604,"sku":"9780413778000","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780413778000-storynomics-1.jpg?v=1791850596"}],"url":"https:\/\/bookhero.co.nz\/collections\/thomas-gerace.oembed","provider":"Book Hero","version":"1.0","type":"link"}