{"title":"The Velominati","description":"\u003cp\u003e\u003cstrong\u003eThe Velominati\u003c\/strong\u003e delve into the world of cycling with wit and authority, capturing the spirit of the sport through engaging narratives and sharp insights. Their work celebrates the culture, challenges, and characters that define cycling, appealing to both enthusiasts and casual readers alike.\u003c\/p\u003e\n\n\u003cp\u003eBooks such as \u003cem\u003eThe Hardmen\u003c\/em\u003e reflect the grit and passion of cyclists, exploring the physical and mental demands of the sport. Expect a blend of entertaining storytelling and genuine appreciation for cycling's rich traditions and intense competition.\u003c\/p\u003e","products":[{"product_id":"the-hardmen-by-john-andrews-9781781256138","title":"The Hardmen","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIt's time we all stopped whining and learned a thing or two from The Toughest Cyclists Ever. Including:\u003c\/p\u003e\n\n\u003cp\u003eStephen Roche, whose cure for exhaustion was to go up a gear and fight harder, all the way to the ambulance. Eddy Merckx, who hurt himself so badly in breaking the Hour record that, he estimated, he shortened his career by a year. Beryl Burton, who crushed her (male) rival's morale with the offer of a piece of liquorice, before speeding past to victory. Nicole Cooke and Edwig Van Hooydonck, who rejected dope and became legends.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Hardmen\u003c\/i\u003e tells the stories - the good bits, anyway - of the 40 most heroic Cyclists ever. Their bravery, their panache and their Perfect Amount of Dumb.\u003c\/p\u003e\n\n\u003cp\u003eIt reminds us that suffering on a bike liberates us from our daily lives, and that, in the words of Lance Armstrong, 'pain is temporary, quitting lasts forever'; proof that even assholes can be insightful.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47599456583916,"sku":"9781781256138","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781781256138-the-hardmen.jpg?v=1777980077"},{"product_id":"the-rules-the-way-of-the-cycling-disciple-by-the-velominati-9781444767537","title":"The Rules: The Way of the Cycling Disciple","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Way of the Cycling Disciple\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eRule #6: Free your mind and your legs will follow.\u003c\/p\u003e\n\n\u003cp\u003eRule #9: If you cycle in bad weather, it means you are a badass. Period.\u003c\/p\u003e\n\n\u003cp\u003eRule #12: The correct number of bikes to own is n+1, where n is the number of bikes currently owned.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Velominati\u003c\/strong\u003e embrace cycling not as a pastime, but as a way of life. They are as obsessed with style, heritage, authenticity and wisdom as with performance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Rules\u003c\/em\u003e is their Bible. It is an essential part of every cyclist's arsenal—whether you're grudgingly cycling to work in the rain or gearing up to be the next Bradley Wiggins, Chris Hoy or Victoria Pendleton.\u003c\/p\u003e\n\n\u003cp\u003eVisit us online:\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/velominati.com\"\u003evelominati.com\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/twitter.com\/velominati\"\u003etwitter.com\/velominati\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/facebook.com\/velominati\"\u003efacebook.com\/velominati\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/velominati.tumblr.com\/\"\u003evelominati.tumblr.com\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/youtube.com\/velominati\"\u003eyoutube.com\/velominati\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47600241737964,"sku":"9781444767537","price":29.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781444767537-the-rules-the-way-of-the-cycling-disciple.jpg?v=1777986989"}],"url":"https:\/\/bookhero.co.nz\/collections\/the-velominati.oembed","provider":"Book Hero","version":"1.0","type":"link"}