{"title":"The The Velominati","description":"\u003cp\u003e\u003cstrong\u003eThe The Velominati\u003c\/strong\u003e invite readers into the rigorous and passionate world of competitive cycling. Their works blend sharp insight with a deep respect for the sport’s culture, celebrating the grit, determination, and discipline that define its hardest competitors.\u003c\/p\u003e\n\n\u003cp\u003eExpect thoughtful explorations of athletic endurance and the unspoken rules that govern the peloton. These books capture both the spirit of cycling and the challenges faced by those who push themselves to the limits in pursuit of excellence.\u003c\/p\u003e","products":[{"product_id":"the-hardmen-by-john-andrews-9781781256138","title":"The Hardmen","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIt's time we all stopped whining and learned a thing or two from The Toughest Cyclists Ever. Including:\u003c\/p\u003e\n\n\u003cp\u003eStephen Roche, whose cure for exhaustion was to go up a gear and fight harder, all the way to the ambulance. Eddy Merckx, who hurt himself so badly in breaking the Hour record that, he estimated, he shortened his career by a year. Beryl Burton, who crushed her (male) rival's morale with the offer of a piece of liquorice, before speeding past to victory. Nicole Cooke and Edwig Van Hooydonck, who rejected dope and became legends.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Hardmen\u003c\/i\u003e tells the stories - the good bits, anyway - of the 40 most heroic Cyclists ever. Their bravery, their panache and their Perfect Amount of Dumb.\u003c\/p\u003e\n\n\u003cp\u003eIt reminds us that suffering on a bike liberates us from our daily lives, and that, in the words of Lance Armstrong, 'pain is temporary, quitting lasts forever'; proof that even assholes can be insightful.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47599456583916,"sku":"9781781256138","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781781256138-the-hardmen.jpg?v=1777980077"}],"url":"https:\/\/bookhero.co.nz\/collections\/the-the-velominati.oembed","provider":"Book Hero","version":"1.0","type":"link"}