{"title":"The American Society of Association Executives (ASAE)","description":"\u003cp\u003eExplore our collection dedicated to the \u003cem\u003eAmerican Society of Association Executives (ASAE)\u003c\/em\u003e, an esteemed organisation renowned for its expertise and leadership in the realm of association management. ASAE represents a hub of knowledge for those aspiring to navigate the complexities of running successful associations, offering insights drawn from decades of collective experience.\u003c\/p\u003e\n\n\u003cp\u003eThe collection includes indispensable resources such as \u003cem\u003eMembership Essentials\u003c\/em\u003e, providing readers with practical guidance on fostering and sustaining member engagement, enhancing organisational effectiveness, and driving growth within associations. These works are categorised under \u003cstrong\u003eBusiness \u0026amp; Entrepreneurship\u003c\/strong\u003e, reflecting the dynamic intersection of business acumen and strategic leadership that define effective association management.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an aspiring entrepreneur, a seasoned association executive, or simply interested in the intricacies of organisational leadership, ASAE's publications offer valuable perspectives and actionable strategies. Engage with this collection to empower your professional journey with foundational knowledge and cutting-edge insights.\u003c\/p\u003e","products":[{"product_id":"membership-essentials-by-the-american-society-of-association-executives-asae-9781118976241","title":"Membership Essentials","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eThe updated and expanded ASAE guide to membership fundamentals\u003c\/b\u003e\n\n\u003cp\u003e\u003ci\u003eMembership Essentials\u003c\/i\u003e is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more.\u003c\/p\u003e\n\n\u003cp\u003eThis new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively.\u003c\/p\u003e\n\n\u003cp\u003eThis book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, providing an invaluable resource for those preparing for or already in association leadership positions.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eEngage members more fully in the evolving membership environment\u003c\/li\u003e\n    \u003cli\u003eDevelop models and strategies for relationships, engagement, and affiliation\u003c\/li\u003e\n    \u003cli\u003eExplore ways in which the web and social media can benefit your membership\u003c\/li\u003e\n    \u003cli\u003eExamine the implications of globalization and the related relational models\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organisations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, \u003ci\u003eMembership Essentials\u003c\/i\u003e is the resource you need at the ready.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854671859948,"sku":"9781118976241","price":129.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118976241.jpg?v=1759251558"}],"url":"https:\/\/bookhero.co.nz\/collections\/the-american-society-of-association-executives-asae.oembed","provider":"Book Hero","version":"1.0","type":"link"}