{"title":"Susan Walsh","description":"\u003cp\u003e\u003cstrong\u003eSusan Walsh\u003c\/strong\u003e offers insightful guides that bridge the gap between data analysis and business strategy. Her work, including titles like \u003cem\u003eBetween the Spreadsheets\u003c\/em\u003e and \u003cem\u003eOptimizing Sales and Marketing Data\u003c\/em\u003e, provides practical approaches for leveraging data to drive informed decision-making.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for entrepreneurs and business professionals, her books focus on unlocking the potential of sales and marketing data to enhance performance and growth. Readers can expect clear explanations and actionable techniques tailored to contemporary business challenges.\u003c\/p\u003e","products":[{"product_id":"optimizing-sales-and-marketing-data-by-susan-walsh-9781398623965","title":"Optimizing Sales and Marketing Data","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eData quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorise data, though they may not always be data professionals.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis book is designed to be a complete guide for sales and marketing professionals on how to clean and organise their data and create a framework for data governance to future-proof it. It explains how to build a taxonomy to allow for easy segmentation and targeting of customers and how this in turn reduces spend and maximises effectiveness whilst minimising unnecessary costs. As data is now the foundation of every company, making sure your data is clean, complete and correct has never been more important.\u003c\/p\u003e\n\n\u003cp\u003eWith practical examples and how-to guides throughout, \u003cem\u003eManaging Sales and Marketing Data\u003c\/em\u003e is immediately implementable, allowing readers to apply the knowledge to their own data right away. By being able to clean up and organise their data, sales and marketing professionals will be able to reduce their spend, increase their efficiency and profitability, and become more confident handling and analysing their customer data for further insights.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306925179116,"sku":"9781398623965","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26693503482685.jpg?v=1771069415"},{"product_id":"between-the-spreadsheets-by-susan-walsh-9781783305032","title":"Between the Spreadsheets","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDirty data is a problem that costs businesses thousands, if not millions, every year. In organisations large and small across the globe, you will hear talk of data quality issues. What you will rarely hear about is the consequences or how to fix it.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBetween the Spreadsheets: Classifying and Fixing Dirty Data\u003c\/i\u003e draws on classification expert Susan Walsh’s decade of experience in data classification to present a fool-proof method for cleaning and classifying your data. The book covers everything from the very basics of data classification to normalisation and taxonomies. It presents the author’s proven \u003cb\u003eCOAT\u003c\/b\u003e methodology, helping ensure an organisation’s data is \u003cb\u003eConsistent\u003c\/b\u003e, \u003cb\u003eOrganised\u003c\/b\u003e, \u003cb\u003eAccurate\u003c\/b\u003e, and \u003cb\u003eTrustworthy\u003c\/b\u003e. A series of data horror stories outlines what can go wrong in managing data, and if it does, how it can be fixed.\u003c\/p\u003e\n\n\u003cp\u003eAfter reading this book, regardless of your level of experience, not only will you be able to work with your data more efficiently, but you will also understand the impact the work you do with it has, and how it affects the rest of the organisation.\u003c\/p\u003e\n\n\u003cp\u003eWritten in an engaging and highly practical manner, \u003ci\u003eBetween the Spreadsheets\u003c\/i\u003e gives readers of all levels a deep understanding of the dangers of dirty data and the confidence and skills to work more efficiently and effectively with it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47605135376620,"sku":"9781783305032","price":86.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781783305032-between-the-spreadsheets.jpg?v=1778124117"}],"url":"https:\/\/bookhero.co.nz\/collections\/susan-walsh.oembed","provider":"Book Hero","version":"1.0","type":"link"}