{"title":"Susan Gunelius","description":"\u003cp\u003eSusan Gunelius is a renowned author and marketing expert, known for her insightful contributions to the fields of business, entrepreneurship, computing, and technology. Her engaging and educational writing style makes complex topics accessible to readers of all levels.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eContent Marketing For Dummies\u003c\/em\u003e, Susan offers a comprehensive guide to mastering the art of content marketing, equipping both budding and seasoned marketers with the tools they need to succeed in today's digital landscape.\u003c\/p\u003e\n\n\u003cp\u003eMeanwhile, her book \u003cem\u003eGoogle Blogger For Dummies\u003c\/em\u003e provides a step-by-step approach to using Google's powerful blogging platform, a must-read for anyone looking to establish or enhance their online presence.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're delving into the intricacies of digital marketing strategies or seeking to develop technical skills, Susan Gunelius's books serve as invaluable resources on your learning journey.\u003c\/p\u003e","products":[{"product_id":"content-marketing-for-dummies-by-susan-gunelius-9781118007297","title":"Content Marketing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eGet the whole picture and learn to create a successful online content marketing program.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSuccessful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.\u003c\/p\u003e\n\n\u003cp\u003eHere’s what you’ll find inside:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eContent marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business.\u003c\/li\u003e\n    \u003cli\u003eExplains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid.\u003c\/li\u003e\n    \u003cli\u003eShows how to create content and get it published online in long or short form.\u003c\/li\u003e\n    \u003cli\u003eOffers plenty of tips, case studies, and worksheets to ensure success.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOnline content marketing positions your business and your product for lasting customer interaction; \u003cem\u003eContent Marketing For Dummies\u003c\/em\u003e gives you the tools to create a program that works.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854308167916,"sku":"9781118007297","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/1020033482586.jpg?v=1759240234"},{"product_id":"google-blogger-for-dummies-by-susan-gunelius-9780470407424","title":"Google Blogger For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eGoogle Blogger For Dummies\u003c\/em\u003e is tailored for the core Blogger user community, particularly beginner bloggers. It begins with the basics of blogging, exploring what blogging is, the pros and cons of blogging, and tips for choosing a blog topic.\u003c\/p\u003e\n\n\u003cp\u003eThe book then delves into a progression of topics, moving from the most basic to more advanced subjects, including:\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWhy you should choose Blogger as your blogging software.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow to start a Blogger account.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWriting content with Blogger.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eManaging Blogger accounts and content.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eEnhancing Blogger blogs with add-ons, themes, and more.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMonetising Blogger blogs.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing Blogger blogs.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eExtending Blogger blogs through mobile blogging and multi-user blogging.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis guide provides a comprehensive understanding of Blogger, giving beginners the tools to create and manage a successful blog.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867457999084,"sku":"9780470407424","price":64.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3da385af62454c67b6e15f26bc6863f8.jpg?v=1759716517"}],"url":"https:\/\/bookhero.co.nz\/collections\/susan-gunelius.oembed","provider":"Book Hero","version":"1.0","type":"link"}