{"title":"Sunny Hyon","description":"\u003cp\u003eSunny Hyon's works offer insightful guidance into language learning, particularly focusing on English for Specific Purposes. Readers can explore practical approaches to genre analysis and communication strategies tailored to various professional and academic contexts.\u003c\/p\u003e\n\n\u003cp\u003eBlending theory with application, these titles provide valuable tools for educators and learners aiming to deepen their understanding of effective language use. Sunny Hyon's books stand out for their clear exploration of how language functions across disciplines.\u003c\/p\u003e","products":[{"product_id":"introducing-genre-and-english-for-specific-purposes-by-sunny-hyon-9781138793415","title":"Introducing Genre and English for Specific Purposes","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eGenre analysis has become a key approach within the field of English for Specific Purposes and helps students understand particular language use patterns in target contexts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eIntroducing Genre and English for Specific Purposes\u003c\/em\u003e provides an overview of how genre has been conceptualised and applied in ESP, as well as the features that distinguish ESP genre research and teaching from those of other genre schools.\u003c\/p\u003e\n\n\u003cp\u003eThe macro and micro aspects of ESP genre-based pedagogy are also analysed and include: different possibilities for planning and designing an ESP genre-based course; the concrete, micro aspects of materials creation; and how genres can be learned through play.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eIntroducing Genre and English for Specific Purposes\u003c\/em\u003e is essential reading for students and pre-service teachers who are studying Genre, English for Specific Purposes or language teaching methodologies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606296903916,"sku":"9781138793415","price":376.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138793415-introducing-genre-and-english-for-specific-purposes.jpg?v=1778149575"}],"url":"https:\/\/bookhero.co.nz\/collections\/sunny-hyon.oembed","provider":"Book Hero","version":"1.0","type":"link"}