{"title":"Stu Seltzer","description":"\u003cp\u003eWelcome to our collection of works by Stu Seltzer, a distinguished author and expert in the fields of business and entrepreneurship. With an extensive background in brand licensing, Stu brings invaluable insights to both budding entrepreneurs and seasoned business professionals alike. His books, such as \u003cem\u003eBrand Licensing For Dummies\u003c\/em\u003e, demystify complex concepts with ease, making them accessible to readers at any level.\u003c\/p\u003e\n\n\u003cp\u003eSeltzer's work is renowned for its practical approach and straightforward advice, providing readers with the tools they need to succeed in the competitive world of business. Whether you're looking to understand brand partnerships or explore new avenues for revenue generation, Stu Seltzer's books are a treasure trove of knowledge.\u003c\/p\u003e\n\n\u003cp\u003eDive into this collection to discover a wealth of information crafted for real-world application. It's ideal for anyone interested in strengthening their understanding of business dynamics and brand strategy. Explore, learn, and gain confidence with every page.\u003c\/p\u003e","products":[{"product_id":"brand-licensing-for-dummies-by-steven-ekstract-9781394290178","title":"Brand Licensing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eYour guide to profiting from the world of licensing\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. \u003ci\u003eBrand Licensing For Dummies\u003c\/i\u003e offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators.\u003c\/p\u003e\n\n\u003cp\u003eIn this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDiscover why licensing is valuable to licensors and licensees alike\u003c\/li\u003e\n  \u003cli\u003eExplore licensing agreements and different types of deals\u003c\/li\u003e\n  \u003cli\u003eLearn how to spot a valuable licensing opportunity\u003c\/li\u003e\n  \u003cli\u003eNegotiate solid licensing deals using the latest strategies\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, \u003ci\u003eLicensing For Dummies\u003c\/i\u003e will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854140199148,"sku":"9781394290178","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11441423482684.jpg?v=1759234986"}],"url":"https:\/\/bookhero.co.nz\/collections\/stu-seltzer.oembed","provider":"Book Hero","version":"1.0","type":"link"}