{"title":"Steven Ekstract","description":"\u003cp\u003eWelcome to the world of Steven Ekstract, a renowned author in the field of business and entrepreneurship. With a keen focus on brand licensing, Steven Ekstract brings a wealth of knowledge and practical insights that are invaluable for both budding entrepreneurs and seasoned business professionals. His works are a treasure trove of advice and strategies, aimed at unlocking the potential of brand extensions and partnerships.\u003c\/p\u003e\n\n\u003cp\u003eOne of his notable contributions is \u003cem\u003eBrand Licensing For Dummies\u003c\/em\u003e, a comprehensive guide perfect for those new to brand licensing or those seeking to enhance their understanding of the subject. This user-friendly book lays out the foundation of successful brand licensing, offering readers step-by-step guidance and real-world examples.\u003c\/p\u003e\n\n\u003cp\u003eIf you are looking to expand your business acumen or delve into the intricacies of brand licensing, Steven Ekstract's collection is an essential resource that combines clarity with expert insight. Dive into these books and discover how strategic licensing can propel your business to new heights.\u003c\/p\u003e","products":[{"product_id":"brand-licensing-for-dummies-by-steven-ekstract-9781394290178","title":"Brand Licensing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eYour guide to profiting from the world of licensing\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. \u003ci\u003eBrand Licensing For Dummies\u003c\/i\u003e offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators.\u003c\/p\u003e\n\n\u003cp\u003eIn this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDiscover why licensing is valuable to licensors and licensees alike\u003c\/li\u003e\n  \u003cli\u003eExplore licensing agreements and different types of deals\u003c\/li\u003e\n  \u003cli\u003eLearn how to spot a valuable licensing opportunity\u003c\/li\u003e\n  \u003cli\u003eNegotiate solid licensing deals using the latest strategies\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, \u003ci\u003eLicensing For Dummies\u003c\/i\u003e will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854140199148,"sku":"9781394290178","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11441423482684.jpg?v=1759234986"}],"url":"https:\/\/bookhero.co.nz\/collections\/steven-ekstract.oembed","provider":"Book Hero","version":"1.0","type":"link"}