{"title":"Stephen Lowy","description":"\u003cp\u003eStephen Lowy's works explore themes of engagement and development within educational settings, with a particular focus on youth and travel. His writing offers insight into building meaningful connections and fostering loyalty through experiential learning.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful analysis and practical approaches that inform educators and travellers alike, bridging theory and real-world application in the realm of education and youth experiences.\u003c\/p\u003e","products":[{"product_id":"creating-loyalty-in-youth-travel-by-stephen-lowy-9781398620636","title":"Creating Loyalty in Youth Travel","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBy attracting young people, travel brands and destinations can create a lifetime of value, with young people often staying longer, spreading their spend across a destination, contributing to the local economy and returning again and again.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCreating Loyalty in Youth Travel\u003c\/em\u003e explores the varying and unique needs of young tourists - from backpackers to youth mobility workers - and the challenges brands and destinations face in attracting and retaining them. While brands and destinations often target certain sectors such as business or luxury travellers, this can be a short-sighted strategy. Youth travellers can be a more sustainable market as they frequently form an emotional tie to a destination or travel brand, driving them to return throughout their lives, sharing with family and friends and increasing their spend as they age.\u003c\/p\u003e\n\n\u003cp\u003eThis book looks at how successful brands and destinations prioritise developing long-term relationships with travellers early on, so that they can continue to cater to loyal customers throughout their lives with different offerings from within the same brand. Some countries and travel brands excel at this, building it into the heart of their strategy, while others have ignored this key market to their own detriment.\u003c\/p\u003e\n\n\u003cp\u003eThrough real-world examples and extended interviews from such leaders in the sector as Marriott, Flight Centre and Tourism Australia, this book helps tourism and hospitality professionals to understand the needs of the youth traveller market and harness the potential of it to build a long-term strategy for the tourism industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47383603249388,"sku":"9781398620636","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26660213482685.jpg?v=1773378553"}],"url":"https:\/\/bookhero.co.nz\/collections\/stephen-lowy.oembed","provider":"Book Hero","version":"1.0","type":"link"}