{"title":"Stephen J. Genco","description":"\u003cp\u003eWelcome to our collection featuring works by \u003cem\u003eStephen J. Genco\u003c\/em\u003e, a distinguished author at the intersection of neuroscience and marketing. With a keen understanding of the human mind and its influence on consumer behaviour, Genco's writings offer invaluable insights for both aspiring and seasoned professionals in the business and entrepreneurship realm.\u003c\/p\u003e\n\n\u003cp\u003eStep into the world of neuromarketing with his popular book, \u003cem\u003eNeuromarketing For Dummies\u003c\/em\u003e. In this guide, Genco unpacks complex concepts in an accessible manner, blending scientific research with practical applications to help you gain a competitive edge in today's marketplace. Whether you're a marketer aiming to enhance consumer engagement or an entrepreneur looking to optimise business strategies, Genco's work is an essential resource.\u003c\/p\u003e\n\n\u003cp\u003eExplore Stephen J. Genco's innovative contributions and allow his expertise to guide you in understanding the fascinating confluence of brain science and market dynamics. His writings are not only educational but also empower you to make informed decisions that can transform the way you approach marketing and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"neuromarketing-for-dummies-by-stephen-j-genco-9781118518588","title":"Neuromarketing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn how to use neuromarketing and understand the science behind it\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? \u003cem\u003eNeuromarketing For Dummies\u003c\/em\u003e goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.\u003c\/p\u003e\n\n\u003cp\u003eTopics include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow neuromarketing works\u003c\/li\u003e\n  \u003cli\u003eInsights from the latest neuromarketing research\u003c\/li\u003e\n  \u003cli\u003eHow to apply neuromarketing strategies to any level of advertising or marketing, on any budget\u003c\/li\u003e\n  \u003cli\u003ePractical techniques to help your customers develop bonds with your products and services\u003c\/li\u003e\n  \u003cli\u003eThe ethics of neuromarketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eNeuromarketing For Dummies\u003c\/em\u003e demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854706823404,"sku":"9781118518588","price":40.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118518588.jpg?v=1759252533"}],"url":"https:\/\/bookhero.co.nz\/collections\/stephen-j-genco.oembed","provider":"Book Hero","version":"1.0","type":"link"}