{"title":"Stephen E Heiman","description":"\u003cp\u003eDiscover the influential works of \u003cem\u003eStephen E. Heiman\u003c\/em\u003e, a leading authority in the field of sales and business strategy. Renowned for his innovative approach to selling, Stephen E. Heiman's books are essential reading for anyone looking to excel in business and entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eWithin this collection, you'll find transformative titles such as \u003cstrong\u003eThe New Conceptual Selling\u003c\/strong\u003e, \u003cstrong\u003eThe New Strategic Selling\u003c\/strong\u003e, and \u003cstrong\u003eThe New Successful Large Account Management\u003c\/strong\u003e. Each book offers cutting-edge insights and practical techniques that are grounded in real-world experience, making them valuable resources for both budding entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to refine your sales tactics, engage effectively with clients, or manage key accounts successfully, Stephen E. Heiman's books provide the expertise and strategies you need to achieve your business goals. Explore this collection and empower yourself with the knowledge to navigate the complexities of today's business landscape with confidence.\u003c\/p\u003e","products":[{"product_id":"the-new-conceptual-selling-by-stephen-e-heiman-9780749462918","title":"The New Conceptual Selling","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe New Conceptual Selling\u003c\/em\u003e has turned conventional sales thinking on its head by offering powerful, practical lessons that break down the boundaries of traditional product pitch selling.\u003c\/p\u003e\n\n\u003cp\u003eBased on the world-renowned Miller Heiman sales training programme, which has been adopted by some of the world's top companies, it is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases.\u003c\/p\u003e\n\n\u003cp\u003eThrough listening to the customer and identifying their 'concept', it will teach sales directors, managers and executives how to identify customers' real needs, tailor every sale to one specific client, and earn and maintain credibility.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855038173420,"sku":"9780749462918","price":82.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780749462918.jpg?v=1759261833"},{"product_id":"the-new-strategic-selling-by-tad-tuleja-9780749462949","title":"The New Strategic Selling","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eOne of the best-selling books on selling ever published, \u003cem\u003eStrategic Selling(R)\u003c\/em\u003e presented the idea of selling as a joint venture and introduced the influential concept of 'win-win'.\u003c\/p\u003e\n\n\u003cp\u003eThe response to 'win-win' was immediate, forever changing sales and marketing with its rejection of manipulative tactics. It helped to turn Miller Heiman, the company that created \u003cem\u003eStrategic Selling(R)\u003c\/em\u003e, into a global leader in sales and development, with the most prestigious client list in the industry.\u003c\/p\u003e\n\n\u003cp\u003eA genuine business classic, this latest, third edition of \u003cem\u003eThe New Strategic Selling\u003c\/em\u003e confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition, and a special new section featuring the most commonly asked challenging questions from the Miller Heiman workshop.\u003c\/p\u003e\n\n\u003cp\u003eIt remains essential reading for sales directors, managers, and executives in any type of company.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855039189228,"sku":"9780749462949","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780749462949.jpg?v=1759261870"}],"url":"https:\/\/bookhero.co.nz\/collections\/stephen-e-heiman.oembed","provider":"Book Hero","version":"1.0","type":"link"}