{"title":"Stephen D. Rappaport","description":"\u003cp\u003eWelcome to the collection of works by Stephen D. Rappaport, a leading name in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. Known for his expertise in digital analytics and marketing, Stephen D. Rappaport offers valuable insights into understanding and utilising digital metrics to optimise business strategies.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cem\u003eThe Digital Metrics Field Guide\u003c\/em\u003e, a comprehensive resource that equips readers with a robust understanding of key concepts in digital measurement. Whether you are an established professional looking to enhance your skills or an entrepreneur eager to harness the power of analytics, Rappaport's detailed guidance caters to varied levels of expertise.\u003c\/p\u003e\n\n\u003cp\u003eThis carefully curated collection is designed to provide you with the knowledge and tools necessary to succeed in the ever-evolving digital landscape. By delving into his books, you will gain a deeper appreciation for the intricacies of digital metrics and how they can transform your business approach.\u003c\/p\u003e\n\n\u003cp\u003eExplore the world of Stephen D. Rappaport and empower yourself with the insights needed to thrive in today's competitive business environment.\u003c\/p\u003e","products":[{"product_id":"the-digital-metrics-field-guide-by-stephen-d-rappaport-9789063693770","title":"The Digital Metrics Field Guide","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Digital Metrics Field Guide\u003c\/em\u003e is the definitive reference for brands of any size that advertise, market, or engage with their customers and prospects through email, the Web, mobile, or social. Every brand receives performance reports through their providers, which offer a stunning array of metrics on virtually everything that happens on or through the platforms they measure.\u003c\/p\u003e\n\n\u003cp\u003eYet, many brands are unsure about their measurement and want to become more confident. They seek to know which metrics are available, what is known about them, how to select them, and how to analyse and report them in ways that help them understand the impact of their digital initiatives. \u003cem\u003eThe Digital Metrics Field Guide\u003c\/em\u003e, published in association with the American Advertising Research Foundation, addresses these needs. This unique, comprehensive resource is intended for those who use metrics and require straightforward, authoritative, non-technical guidance.\u003c\/p\u003e\n\n\u003cp\u003eTo create the book, the author reduced a list of about 350 metrics to 197 and supported these by referencing nearly 150 studies, illustrating the claim that online is the most measurable medium. To make the information accessible, it is organised in three ways: Alphabetical, Category, and Marketing Stage - to cater to different tastes and preferences.\u003c\/p\u003e\n\n\u003cp\u003eStephen Rappaport coined the term Humetrics to describe the significant shift from the media industry's longstanding focus on measurement to understanding people by gauging and interpreting their digital lives. As digital measurement captures what people are saying, doing, and feeling, metrics transform into insights into human lives, moving beyond impersonal counts or percentages. Metrics now offer a window into understanding people as individuals living their lives.\u003c\/p\u003e\n\n\u003cp\u003eTwelve experts contributed essays to this book, discussing measurement today and how to advance it in the Humetrics era.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46723540123884,"sku":"9789063693770","price":65.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3184853485415.jpg?v=1754680338"}],"url":"https:\/\/bookhero.co.nz\/collections\/stephen-d-rappaport.oembed","provider":"Book Hero","version":"1.0","type":"link"}