{"title":"Stephanie Marsh","description":"\u003cp\u003eWelcome to the Stephanie Marsh collection, where you will discover insightful books that bridge the gap between business acumen and user-centred research. Stephanie Marsh, a recognised expert in Market and User Research Operations, offers profound insights into the intricacies of understanding customers and tailoring business strategies for success.\u003c\/p\u003e\n\n\u003cp\u003eHer works are an essential read for anyone passionate about Business \u0026amp; Entrepreneurship. With a clear focus on actionable strategies, Marsh's books provide readers with the tools needed to execute effective research operations that fuel informed decision-making and innovation.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an aspiring entrepreneur or a seasoned business professional looking to enhance your understanding of market dynamics and user research, Stephanie Marsh's collection is an invaluable resource. Immerse yourself in her expert guidance and watch as your business strategies transform through the power of informed research.\u003c\/p\u003e","products":[{"product_id":"market-and-user-research-operations-by-stephanie-marsh-9781398620506","title":"Market and User Research Operations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eResearch Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more value.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWith customers demanding more personalisation of experiences, fully understanding the consumer and their experience of your brand or product has never been more important. This, in turn, is increasing the demand for more, higher quality customer insights, and as a result, research teams are under more pressure than ever. However, many companies don't yet fully understand how they can operationalise their research in order to scale consistent and robust research practices, enabling their teams to create more impactful research outcomes that deliver the much-needed value to key stakeholders.\u003c\/p\u003e\n\n\u003cp\u003eThis is a practical guide on what exactly research operations is and how it can benefit your research by streamlining your administration so the research team can focus on delivering more impactful insights with more frequency on time and to budget. This guide takes mid-career professionals through how you can reduce waste by increasing the capability of reusing past research and minimising the potential for doing unnecessary research, how to plan your research to ensure the best outcome, and how to choose the best tools for your research and business needs.\u003c\/p\u003e\n\n\u003cp\u003eIt covers the incredibly practical, from considerations of GDPR, how to recruit participants, and how to set up research projects so they run smoothly, as well as providing insight into how AI can be used as part of the research process, how to democratise research and how to adapt to changing needs and requirements.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46792152744172,"sku":"9781398620506","price":70.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26658913482685.jpg?v=1756996641"},{"product_id":"user-research-by-stephanie-marsh-9781398625075","title":"User Research","description":"\u003cp\u003e\u003cstrong\u003eMany businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answers.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003eUser experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. \u003cstrong\u003e\u003cem\u003eUser Research \u003c\/em\u003e\u003c\/strong\u003eis a practical guide that shows mid-level and academic readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research. \u003c\/p\u003e\u003cp\u003eCovering all the key research methods including face-to-face user testing, card sorting, surveys, and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its third edition, \u003cstrong\u003e\u003cem\u003eUser Research\u003c\/em\u003e\u003c\/strong\u003e provides new insight into how to incorporate cross-functional collaboration when approaching user research, how to navigate the ever-changing world of GDPR as AI enters the research space and a pathway to founding their products and services with the understanding of consumer behaviour.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47071861539052,"sku":"9781398625075","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26704603482685.jpg?v=1765057490"}],"url":"https:\/\/bookhero.co.nz\/collections\/stephanie-marsh.oembed","provider":"Book Hero","version":"1.0","type":"link"}