I Am My Brand

Name: I Am My Brand
Brand: Allen & Unwin Aotearoa New Zealand
SKU: 9781472974396
Price: 32.99 NZD
Availability: InStock

How to Build Your Brand Without Apology

By Kubi Springer

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Summary

I Am My Brand is a practical toolkit for personal brand success, featuring stories and advice from dynamic female brand builders worldwide. The book explores techniques and challenges women face in building their personal brands, offering guidance to entrepreneurs, freelancers, and executives. Written in an accessible, down-to-earth style with real-life anecdotes, it provides insights on creating, packaging, and growing a powerful female brand in a male-dominated business world.
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Format: Paperback / softback

$32⁹⁹

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I Am My Brand

$32⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for female entrepreneurs, freelancers, executives, and anyone interested in personal branding and business success. It particularly appeals to readers seeking inspiration and practical strategies from women across cultures.

Featuring insights and interviews from established female brand builders from around the world, alongside Kubi’s eight pillars of personal branding, I Am My Brand is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it.

I Am My Brand provides achievable techniques and tools for women to build their brand, after first exploring what their personal brand is. The book demonstrates how your personal history ties into your brand story to make it successful and authentic, while guiding you on the branding elements to focus on in order to build that crucial emotional connection with your target audience. Featuring insights and interviews from established female brand builders from around the world, alongside Kubi’s eight pillars of personal branding, I Am My Brand is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it.

Description

Shortlisted for the 2020 Business Book Awards

I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.

I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life.

The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today’s male dominated business world.

Book Details

INFORMATION

ISBN: 9781472974396

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 03 October 2019

Country: United Kingdom

Imprint: Bloomsbury Business

Audience: General / adult, Professional and scholarly

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 466g

Pages: 304

Collections

Business & Entrepreneurship Kubi Springer Mindset & Self Help New Year, New You Non-Fiction Self-Help & Personal Development Start-ups & Entrepreneurship

About the Author

Kubi Springer is an award-winning specialist with twenty-two years of brand experience. She has worked global brands including Nike, L’Oreal, MTV, London Fashion Week, NY Fashion Week, P.Diddy, Rio Ferdinand, Justin Timberlake, Mariah Carey, Rolls Royce and, most recently, Aston Martin. Since 2007, Kubi has taught brand marketing in academic institutions, corporate firms and international conferences, with clients that include: NatWest, Deloitte, Oxford University, London College of Fashion, New York University and Kings College. She has also taught at Essence magazine’s ‘Women Who Are Changing the World’ conference in New York, SME Corp Malaysia and SWAA Conference in Mauritius. Kubi has been featured across media platforms including BBC News, Forbes magazine, the Guardian, The Sunday Times and Virgin Entrepreneur Magazine. She has been a presenter on her own business TV show entitled ‘The Kubi Springer Show’ on Sky 198. Today, she is the host of the ‘She Builds Brands Radio Show’ on Ruach Radio and a regular contributor, providing brand commentary on BBC Radio 5 Live.

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