80,000+ Books in-stock in NZ 📚

Winter Reads Sale! Enjoy up to 20% off 1,700 books! 🚀

Entrepreneurship and Small Business

By Paul Burns
0.0 (0 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Entrepreneurship and Small Business by Paul Burns is an authoritative and comprehensive textbook that guides readers through the full lifecycle of starting and growing a small business. Drawing from the author's extensive academic and entrepreneurial expertise, this edition offers a holistic view combining theory with real-world examples from diverse industries and countries. New features include Get into the Mindset video interviews, a Digital Links platform for multimedia learning, and updated content addressing contemporary challenges such as the impact of COVID-19, lean methodologies, and business model frameworks. The book is tailored to nurture the skills and knowledge essential for today’s entrepreneurs.
Read More
Format: Paperback / softback
$13399
AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 4-6 weeks

Found a better price? Request a price match

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This textbook is ideal for students enrolled in undergraduate and postgraduate courses in Entrepreneurship or Small Business Management, as well as MBA students. It is also valuable for educators and budding entrepreneurs seeking a thorough understanding of business start-up and growth in a global context.

Book Hero thinking about your next read

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.

Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today’s entrepreneurs.

Entrepreneurship and Small Business will help you to:

  • Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneurial character traits.
  • Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device.
  • Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic.
  • Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries.
  • Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks.

This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The book has been praised for its systematic and relevant approach to entrepreneurship, integrating strategic management thinking with practical examples, case studies, and activities that enhance student learning. It covers a wide spectrum, including commercial and social enterprises. Reviewers highlight the global perspective, mentioning up-to-date content with timely references to current issues like the COVID-19 pandemic. The material is regarded as suitable and engaging for students at various levels, including undergraduate, postgraduate, and MBA.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9781352012491

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 13 January 2022

Country: United Kingdom

Imprint: Red Globe Press

Edition: 5th edition

Audience: Tertiary education

DIMENSIONS

Spine width: 24.0mm

Width: 210.0mm

Height: 278.0mm

Weight: 1420g

Pages: 584

Collections

Business & Entrepreneurship Education & Reference Non-Fiction Paul Burns Start-ups & Entrepreneurship

About the Author

Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.

Also by Paul Burns

View all

More from Education & Reference

View all

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 80,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.

The Latest at Book Hero

View all