{"title":"Sorin Patilinet","description":"\u003cp\u003eDiscover the insights and expertise of Sorin Patilinet, a distinguished author in the realm of Business \u0026amp; Entrepreneurship. With a keen focus on marketing dynamics, Patilinet's work provides invaluable guidance for both budding and seasoned entrepreneurs. His seminal book, \u003cem\u003eMarketing Effectiveness\u003c\/em\u003e, stands as a testament to his deep understanding of market strategies and consumer behaviour.\u003c\/p\u003e\n\n\u003cp\u003eSorin Patilinet's books are designed to empower readers with practical and actionable advice, enabling them to enhance their marketing efforts and drive business growth. Whether you're looking to bolster your knowledge in marketing principles or seeking innovative approaches to reach your target audience, Patilinet offers clarity and direction.\u003c\/p\u003e\n\n\u003cp\u003eImmerse yourself in this collection and gain an edge in the competitive business landscape through the insightful perspectives of Sorin Patilinet. Let his expertise guide you towards making informed and effective marketing decisions.\u003c\/p\u003e","products":[{"product_id":"marketing-effectiveness-by-sorin-patilinet-9781398621053","title":"Marketing Effectiveness","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIn recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results. This is where marketing effectiveness comes in.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrary to popular belief, marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow.\u003c\/p\u003e\n\n\u003cp\u003eWritten by leading marketing practitioner, Sorin Patilinet, \u003cem\u003eMarketing Effectiveness\u003c\/em\u003e enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth.\u003c\/p\u003e\n\n\u003cp\u003eCovering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers. It also takes a look into the future of how AI will impact the use of marketing effectiveness, and features real-world examples from Snickers, Warby Parker, and Uber Eats.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46792156741868,"sku":"9781398621053","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26664383482685.jpg?v=1756996811"}],"url":"https:\/\/bookhero.co.nz\/collections\/sorin-patilinet.oembed","provider":"Book Hero","version":"1.0","type":"link"}