{"title":"Sofie Beier","description":"\u003cp\u003e\u003cstrong\u003eSofie Beier\u003c\/strong\u003e explores the art and science of typography with clarity and insight. Her books delve into the nuances of letterforms, offering practical guidance on type design and usage that appeals to both beginners and seasoned designers.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful discussions on visual communication within the \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e realm, making her work essential for anyone interested in the subtle power of type in creative projects.\u003c\/p\u003e","products":[{"product_id":"type-tricks-user-design-by-sofie-beier-9789063696368","title":"Type Tricks: User Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eType Tricks: User Design\u003c\/em\u003e is a dissemination of the author's research into typeface legibility. It explores what to consider when choosing fonts in difficult reading situations, including signage, small point sizes, glance-like reading, or scanning. Additionally, it addresses what to look out for when designing for struggling readers, such as people with low vision, the elderly, children, and individuals with dyslexia.\u003c\/p\u003e\n\n\u003cp\u003eThis kind of research is typically communicated through scientific papers, which can be time-consuming to read and understand. In this book, all findings are presented in an illustrative and easily accessible manner. The book features a minimal amount of text, complemented by numerous illustrations, presenting more than 140 tips from evidence-based research.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47428387438828,"sku":"9789063696368","price":60.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9789063696368.jpg?v=1774496817"},{"product_id":"type-tricks-by-sofie-beier-9789063694586","title":"Type Tricks","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eType Tricks\u003c\/em\u003e is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an illustrative format, it presents the different stages of type design in an easily accessible manner.\u003c\/p\u003e\n\n\u003cp\u003eBeing an expert as a typography professor, Sofie Beier knows exactly what the students need to know and how they can improve their skills. \u003cem\u003eType Tricks\u003c\/em\u003e is not only perfect for students, it also comes in handy for every type designer. It gives them the opportunity to reread information they were taught during their time at school. It's the perfect reference book.\u003c\/p\u003e\n\n\u003cp\u003eThe book contains a number of essential tricks that designers need to know and understand. The typographic guidelines are difficult to remember, but with this book you don't have to remember every single one of them.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47601008869612,"sku":"9789063694586","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/94b78fe800f86ecfd232852ffe3cab9b.jpg?v=1778019064"}],"url":"https:\/\/bookhero.co.nz\/collections\/sofie-beier.oembed","provider":"Book Hero","version":"1.0","type":"link"}