{"title":"Shrihari Sridhar","description":"\u003cp\u003eWelcome to our collection featuring the works of Shrihari Sridhar, a distinguished author in the realm of Business and Entrepreneurship. Shrihari Sridhar is renowned for his insightful contributions to understanding marketing strategies and their application in the corporate world.\u003c\/p\u003e\n\n\u003cp\u003eHis books, such as \u003cem\u003eMarketing Strategy\u003c\/em\u003e, offer a deep dive into the principles and practices that drive successful marketing efforts. These works are invaluable resources for anyone looking to enhance their knowledge and skills in crafting effective marketing plans that resonate in today’s competitive business environment.\u003c\/p\u003e\n\n\u003cp\u003eWith a blend of academic rigour and practical insights, Shrihari Sridhar’s writings are perfect for students, entrepreneurs, and business professionals eager to understand the nuances of marketing dynamics. Whether you are starting your journey in business or seeking to refine your strategic approach, Shrihari Sridhar's books provide the guidance and inspiration needed to excel.\u003c\/p\u003e","products":[{"product_id":"marketing-strategy-by-robert-w-palmatier-9781352011463","title":"Marketing Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eMarketing Strategy\u003c\/i\u003e offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances.\u003c\/p\u003e\n\n\u003cp\u003eUniquely integrating marketing analytics and data-driven techniques with fundamental strategic pillars, the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.\u003c\/p\u003e\n\n\u003cp\u003eResearch-based, action-oriented, and authored by world-leading experts, \u003ci\u003eMarketing Strategy\u003c\/i\u003e is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNew to this Edition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRevised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies.\u003c\/li\u003e\n  \u003cli\u003eEnhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion.\u003c\/li\u003e\n  \u003cli\u003eExpanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments.\u003c\/li\u003e\n  \u003cli\u003eVibrant visual presentation with a new full colour design.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAccompanying online resources for this title can be found at \u003ca href=\"http:\/\/bloomsburyonlineresources.com\/marketing-strategy-2e\" target=\"_blank\"\u003ebloomsburyonlineresources.com\/marketing-strategy-2e\u003c\/a\u003e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46722161803500,"sku":"9781352011463","price":126.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9941123482669.jpg?v=1754632493"}],"url":"https:\/\/bookhero.co.nz\/collections\/shrihari-sridhar.oembed","provider":"Book Hero","version":"1.0","type":"link"}