{"title":"Sharon Machlis","description":"\u003cp\u003eSharon Machlis specialises in practical guides that bridge the gap between data analysis and communication fields. Her works offer clear, accessible instruction on using tools like R to enhance research and reporting in journalism and mass communication.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find valuable resources that combine technical expertise with real-world applications, making complex data skills approachable for professionals and students alike. Her books are ideal for those seeking to strengthen their analytical abilities within the context of media and communication studies.\u003c\/p\u003e","products":[{"product_id":"practical-r-for-mass-communication-and-journalism-by-sharon-machlis-9781138726918","title":"Practical R for Mass Communication and Journalism","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDo you want to use R to tell stories? This book was written for you — whether you already know some R or have never coded before.\u003c\/p\u003e\n\n\u003cp\u003eMost R texts focus only on programming or statistical theory. \u003ci\u003ePractical R for Mass Communication and Journalism\u003c\/i\u003e gives you ideas, tools, and techniques for incorporating data and visualisations into your narratives.\u003c\/p\u003e\n\n\u003cp\u003eYou’ll see step by step how to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAnalyse airport flight delays, restaurant inspections, and election results\u003c\/li\u003e\n    \u003cli\u003eMap bank locations, median incomes, and new voting districts\u003c\/li\u003e\n    \u003cli\u003eCompare campaign contributions to final election results\u003c\/li\u003e\n    \u003cli\u003eExtract data from PDFs\u003c\/li\u003e\n    \u003cli\u003eWhip messy data into shape for analysis\u003c\/li\u003e\n    \u003cli\u003eScrape data from a website\u003c\/li\u003e\n    \u003cli\u003eCreate graphics ranging from simple, static charts to interactive visualisations for the Web\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you work or plan to work in a newsroom, government office, non-profit policy organisation, or PR office, \u003ci\u003ePractical R for Mass Communication and Journalism\u003c\/i\u003e will help you use R in \u003ci\u003eyour\u003c\/i\u003e world.\u003c\/p\u003e\n\n\u003cp\u003eThis book has a companion website with code, links to additional resources, and searchable tables by function and task.\u003c\/p\u003e\n\n\u003cp\u003eSharon Machlis is the author of \u003ci\u003eComputerworld’s Beginner’s Guide to R\u003c\/i\u003e, host of \u003ci\u003eInfoWorld’s Do More With R\u003c\/i\u003e video screencast series, admin for the R for Journalists Google Group, and is well known among Twitter users who follow the #rstats hashtag. She is Director of Editorial Data and Analytics at IDG Communications (parent company of \u003ci\u003eComputerworld\u003c\/i\u003e, \u003ci\u003eInfoWorld\u003c\/i\u003e, \u003ci\u003ePC World\u003c\/i\u003e and \u003ci\u003eMacworld\u003c\/i\u003e, among others) and a frequent speaker at data journalism and R conferences.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607451975916,"sku":"9781138726918","price":132.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6d11d6e9569a807c4da4896fe5805cfd.jpg?v=1778189709"}],"url":"https:\/\/bookhero.co.nz\/collections\/sharon-machlis.oembed","provider":"Book Hero","version":"1.0","type":"link"}