{"title":"Shanna Lisa","description":"\u003cp\u003e\u003cstrong\u003eShanna Lisa\u003c\/strong\u003e explores the intersection of attention and value in today's fast-paced business world. Her insightful works delve into how focus shapes success, offering thoughtful strategies for navigating the challenges of modern entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect engaging narratives that blend practical advice with a deep understanding of human behaviour, making her books essential for anyone seeking to enhance productivity and leadership skills in competitive environments.\u003c\/p\u003e","products":[{"product_id":"attention-is-the-new-currency-by-shanna-lisa-9781637748800","title":"Attention is the New Currency","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eToday, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.\u003c\/p\u003e\n\n\u003cp\u003eBut how do you create a lasting platform that can thrive in a swamp of competing content?\u003c\/p\u003e\n\n\u003cp\u003eA practical guide to smart social media strategy, \u003cem\u003eAttention Is the New Currency\u003c\/em\u003e breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eIdentify your niche and authentically connect with your audience\u003c\/li\u003e\n    \u003cli\u003eStay on top of trends, understand your analytics, and strategically go viral\u003c\/li\u003e\n    \u003cli\u003eGracefully navigate online hate and create a cancel-proof personal platform\u003c\/li\u003e\n    \u003cli\u003eEstablish steady business practices for yourself and healthy, burnout-free boundaries\u003c\/li\u003e\n    \u003cli\u003eReach out to brands, write winning pitches, and land your dream partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you’re starting from scratch or scaling an existing platform to a larger audience, \u003cem\u003eAttention Is the New Currency\u003c\/em\u003e will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Simon \u0026 Schuster NZ","offers":[{"title":"Default Title","offer_id":47893962064108,"sku":"9781637748800","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781637748800-attention-is-the-new-currency.jpg?v=1783217057"}],"url":"https:\/\/bookhero.co.nz\/collections\/shanna-lisa.oembed","provider":"Book Hero","version":"1.0","type":"link"}