{"title":"Series: The Visual Elements","description":"\u003cp\u003e\u003cstrong\u003eThe Visual Elements\u003c\/strong\u003e series offers a diverse collection that spans compelling insights into \u003cem\u003ephilosophy, business, history, health, and technology\u003c\/em\u003e. Each title invites readers to explore complex subjects through accessible and engaging narratives, making intricate ideas and practical knowledge approachable for a varied audience.\u003c\/p\u003e\n\n\u003cp\u003eFrom the analytical depths of finance and investment to the vibrant worlds of travel and children's literature, this series balances thought-provoking content with clarity. Readers can expect a thoughtful blend of informative and imaginative works that illuminate both contemporary issues and timeless themes.\u003c\/p\u003e","products":[{"product_id":"the-visual-elementsdesign-by-felice-c-frankel-9780226829166","title":"The Visual Elements—Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWith insights and examples from designers at publications from \u003cem\u003eNature\u003c\/em\u003e to the \u003cem\u003eNew York Times\u003c\/em\u003e, an essential guide to creating figures and presentations.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn this short handbook, award-winning science communicator Felice C. Frankel offers a quick guide for scientists and engineers who want to share—and better understand—their research by designing compelling graphics for journal submissions, grant applications, presentations, and posters. Like all the books in the Visual Elements series, this handbook is also a training tool for researchers.\u003c\/p\u003e\n\n\u003cp\u003eDistilling her celebrated books and courses to the essentials, Frankel shows scientists and engineers, from students to primary investigators, the importance of thinking visually. This crucial volume in the Visual Elements series offers a wealth of engaging design examples. Case studies and advice from designers at prestigious publications and researchers' own before-and-after examples show how even the smallest changes—to colour, type, composition, and layering—can greatly improve communication.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for researchers who want a foothold for presenting and preparing their work for everything from conferences to publications, the book explains the steps for creating a concise and communicative graphic to highlight the most important aspects of research—and to clarify researchers' own thinking. The resulting book is an essential element of any scientist's, engineer's, or designer's library.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47433100132588,"sku":"9780226829166","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780226829166.jpg?v=1774765591"},{"product_id":"the-visual-elementsphotography-by-felice-c-frankel-9780226827025","title":"The Visual Elements—Photography","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor novice or pro, primary investigator or postdoc, the essentials for photographing science and technology for journals, grant applications, and public understanding.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAward-winning photographer Felice C. Frankel, whose work has graced the covers of \u003ci\u003eScience\u003c\/i\u003e, \u003ci\u003eNature\u003c\/i\u003e, and \u003ci\u003eScientific American\u003c\/i\u003e, among other publications, offers a quick guide for scientists and engineers who want to communicate—and better understand—their research by creating compelling photographs.\u003c\/p\u003e\n\n\u003cp\u003eLike all the books in the Visual Elements series, this short guide uses engaging examples to train researchers to learn visual communication. Distilling her celebrated books and courses to the essentials, Frankel shows scientists and engineers the importance of thinking visually.\u003c\/p\u003e\n\n\u003cp\u003eWhen she creates stunning images of scientific phenomena, she is not only interested in helping researchers to convey understanding to others in their research community or to gain media attention, but also in making these experts themselves “look longer” to understand more fully.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for researchers who want a foothold for presenting and preparing their work for conferences, journal publications, and funding agencies, the book explains four tools that all readers can use—a phone, a camera, a scanner, and a microscope—and then offers important advice on composition and image manipulation ethics.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Visual Elements—Photography\u003c\/i\u003e is an essential element in any scientist’s, engineer’s, or photographer’s library.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47464710963436,"sku":"9780226827025","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780226827025-the-visual-elements-photography.jpg?v=1775051402"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-the-visual-elements.oembed","provider":"Book Hero","version":"1.0","type":"link"}