{"title":"Series: SUNY series, Studies in Technical Communication","description":"\u003cp\u003e\u003cstrong\u003eSUNY series, Studies in Technical Communication\u003c\/strong\u003e offers insightful explorations into the intersection of language, technology, and professional practice. Readers will find works that deepen understanding of how communication shapes and is shaped by technical fields, spanning topics from computing and business to health and social sciences.\u003c\/p\u003e\n\n\u003cp\u003eThis series invites a thoughtful engagement with the complexities of conveying specialised knowledge across diverse disciplines. It is an invaluable resource for those interested in the evolving dynamics of communication within both academic and practical contexts.\u003c\/p\u003e","products":[{"product_id":"busting-the-myth-of-the-communication-metaphor-by-sarah-read-9798855802887","title":"Busting the Myth of the Communication Metaphor","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTraces the linguistic, rhetorical, historical, cultural, and economic origins of our most basic beliefs and practices for successful technical writing to initiate a reckoning about who they serve and who they harm.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBusting the Myth of the Communication Metaphor\u003c\/em\u003e is a transdisciplinary approach to making visible and explaining the multiple origins of why our most basic beliefs about what makes scientific and technical writing successful are wrong, ineffective, and harmful. These tacitly held beliefs and practices, collectively called the Communication Metaphor, stand in as symbolic for a messier, more reality-based understanding of how writing and communication works.\u003c\/p\u003e\n\n\u003cp\u003eBy starting from conventional statements made by scientists, technical professionals, and standard textbooks that \"successful technical writing is short and to the point, with the facts only, no opinions,\" the book traces the histories and structures of the multiple elements of the Communication Metaphor.\u003c\/p\u003e\n\n\u003cp\u003eThe text synthesizes survey results, multiple strands of scholarship, personal experience, and original illustrations into a powerful argument for imagining a more just approach to scientific and technical writing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47397783568620,"sku":"9798855802887","price":118.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17212083488901.jpg?v=1773722866"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-suny-series-studies-in-technical-communication.oembed","provider":"Book Hero","version":"1.0","type":"link"}