{"title":"Series: Sport Management Series","description":"\u003cp\u003eThe \u003cstrong\u003eSport Management Series\u003c\/strong\u003e offers insightful perspectives on the business, strategy, and organisation behind sports industries. Blending elements of \u003cem\u003efinance, entrepreneurship, and psychology\u003c\/em\u003e, these titles explore the complexities of managing sports ventures, from investment decisions to leadership challenges.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a diverse range of topics that connect sport with broader themes such as history, technology, and human behaviour, providing a well-rounded understanding of what drives success and innovation in the sporting world.\u003c\/p\u003e","products":[{"product_id":"introduction-to-sport-marketing-by-bob-stewart-9781138022966","title":"Introduction to Sport Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eIntroduction to Sport Marketing\u003c\/em\u003e is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation.\u003c\/p\u003e\n\n\u003cp\u003eThe book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available.\u003c\/p\u003e\n\n\u003cp\u003eNow in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America.\u003c\/p\u003e\n\n\u003cp\u003eEvery chapter includes a range of useful features to help the reader engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. \u003cem\u003eIntroduction to Sport Marketing\u003c\/em\u003e is an essential textbook for any degree-level sport marketing course.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47773056631020,"sku":"9781138022966","price":146.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138022966-introduction-to-sport-marketing.jpg?v=1782179750"},{"product_id":"introduction-to-sport-marketing-by-bob-stewart-9781138022959","title":"Introduction to Sport Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eIntroduction to Sport Marketing\u003c\/em\u003e is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation.\u003c\/p\u003e\n\n\u003cp\u003eThe book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport. Therefore, it represents the most realistic and useful sport marketing text currently available.\u003c\/p\u003e\n\n\u003cp\u003eNow in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America.\u003c\/p\u003e\n\n\u003cp\u003eEvery chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. \u003cem\u003eIntroduction to Sport Marketing\u003c\/em\u003e is an essential textbook for any degree-level sport marketing course.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47773061611756,"sku":"9781138022959","price":423.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138022959-introduction-to-sport-marketing.jpg?v=1782179772"},{"product_id":"sport-and-the-media-by-matthew-nicholson-9780415839822","title":"Sport and the Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSuccessful media relations and a sound communication strategy are essential for all sport organisations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, \u003cem\u003eSport and the Media: Managing the Nexus\u003c\/em\u003e is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.\u003c\/p\u003e\n\n\u003cp\u003eThe book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSport and the Media\u003c\/em\u003e is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47773127049452,"sku":"9780415839822","price":137.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415839822-sport-and-the-media.jpg?v=1782182757"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-sport-management-series.oembed","provider":"Book Hero","version":"1.0","type":"link"}