{"title":"Series: Social and Cultural History Today","description":"\u003cp\u003eThe \u003cstrong\u003eSocial and Cultural History Today\u003c\/strong\u003e series offers insightful explorations into the forces shaping contemporary society and culture. Spanning diverse themes from philosophy and psychology to finance and entrepreneurship, these works invite readers to consider how historical and social contexts influence modern life. Each title provides a unique perspective, encouraging thoughtful reflection on the complexities of today’s world.\u003c\/p\u003e\n\n\u003cp\u003eWhether delving into the evolution of economic values, cultural dynamics, or technological advances, this collection balances scholarly depth with accessible writing. Ideal for curious readers eager to understand the interplay between history, society, and individual experience, the series bridges past and present with engaging narratives and critical analysis.\u003c\/p\u003e","products":[{"product_id":"war-and-the-british-by-prof-lucy-noakes-9781350350915","title":"War and the British","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWe know that conflict, and people's memory of it, profoundly shapes both individual selfhoods and social identities. \u003ci\u003eWar and the British\u003c\/i\u003e explores key ideas of British collective nationhood and personal identity and, in particular, shines an important spotlight on the impact of gender on Britain's national consciousness, from the outbreak of World War II in 1939 to the end of the Gulf War in 1991.\u003c\/p\u003e\n\n\u003cp\u003eThis book builds on current historiography by examining how notions about gender shaped the experiences of the war and how it was remembered in the collective public consciousness. It argues that, despite women's wartime role in 'total war', men in the armed forces were encouraged to regard themselves as being bound together in unity by masculinity and common experience, while women remained individuals with prime responsibilities to home and family.\u003c\/p\u003e\n\n\u003cp\u003eAs Lucy Noakes shows, during the Second World War, the British government ensured that lipstick and corsets were never scarce, so that fewer soldiers returned from war disappointed by the ‘unfeminine’ women who greeted them. Thus, Noakes demonstrates how the conflicts strengthened gender boundaries by grouping men together in a masculine experience of combat from which women were strictly excluded. The 'People’s War' it was not.\u003c\/p\u003e\n\n\u003cp\u003eNow with a new preface, revised introduction, and foreword by Penny Summerfield, \u003ci\u003eWar and the British\u003c\/i\u003e provides an incisive analysis of public and private ideas of national identity in times of war and how they were shaped by gender. The result is a valuable addition to scholarly debates, which will be of interest to students and scholars studying the intersection of gender and war in Britain.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47601287266540,"sku":"9781350350915","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350350915-war-and-the-british.jpg?v=1777996639"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-social-and-cultural-history-today.oembed","provider":"Book Hero","version":"1.0","type":"link"}