{"title":"Series: Routledge Studies in Rhetoric and Communication","description":"\u003cp\u003e\u003cstrong\u003eRoutledge Studies in Rhetoric and Communication\u003c\/strong\u003e offers an insightful exploration into the ways language, narrative, and discourse shape human understanding across diverse fields. This series invites readers to engage with critical perspectives on communication theory, rhetoric, and their impact within philosophy, psychology, business, and beyond.\u003c\/p\u003e\n\n\u003cp\u003eBridging disciplines from finance and technology to history and travel, these works provide thoughtful analysis suitable for scholars and curious minds alike. Expect compelling examinations that deepen awareness of how communication influences culture, society, and individual experience.\u003c\/p\u003e","products":[{"product_id":"adaptive-rhetoric-by-alex-c-parrish-9780415727518","title":"Adaptive Rhetoric","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eRhetorical scholarship has for decades relied solely on culture to explain persuasive behaviour. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behaviour – how our bodies and brains help shape and constrain rhetorical acts.\u003c\/p\u003e\n\n\u003cp\u003eNot only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, \u003cem\u003eAdaptive Rhetoric\u003c\/em\u003e serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behaviour in nature.\u003c\/p\u003e\n\n\u003cp\u003eHuman and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behaviour exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signalling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems.\u003c\/p\u003e\n\n\u003cp\u003eThis cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviours, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artefacts of our communicative past.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47604897349868,"sku":"9780415727518","price":353.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415727518-adaptive-rhetoric.jpg?v=1778114995"},{"product_id":"software-evangelism-and-the-rhetoric-of-morality-by-jennifer-helene-maher-9780415704243","title":"Software Evangelism and the Rhetoric of Morality","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eExamining the layers of meaning encoded in software and the rhetoric surrounding it, this book offers a much-needed perspective on the intersections between software, morality, and politics.\u003c\/p\u003e\n\n\u003cp\u003eIn software development culture, \u003cem\u003eevangelism\u003c\/em\u003e typically denotes a rhetorical practice that aims to convert software developers, as well as non-technical lay users, from one platform to another (e.g., from the operating system Microsoft Windows to Linux). \u003cem\u003eSoftware Evangelism and the Rhetoric of Morality\u003c\/em\u003e argues that software evangelism, like its religious counterpart, must also be understood as constructing moral and political values that extend well beyond the boundaries of the development culture.\u003c\/p\u003e\n\n\u003cp\u003eUnlike previous studies that locate such values in the effects of code in-use or in certain types of code like free and open source (FOSS) software, Maher argues that all code is meaningful beyond its technical, executable functions. To facilitate this analysis, this study builds a theory of evangelism and illustrates this theory at work in the proprietary software industry and FOSS communities.\u003c\/p\u003e\n\n\u003cp\u003eAs an example of political liberalism at work at the level of code, these evangelical rhetorics of software construct competing conceptions of what is good that fall within a shared belief in what is just. Maher illustrates how these beliefs in goodness and justice do not always execute in replicable ways, as the different ways of decoding software evangelisms in the contexts of Brazil and China reveal.\u003c\/p\u003e\n\n\u003cp\u003eDemonstrating how software evangelisms exert a transformative force on the world, one comparable in significance to code itself, this book highlights the importance of rhetoric in even the most seemingly a-rhetorical of technical endeavours and foregrounds the crucial need for rhetorical literacy in the digital age.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607772807404,"sku":"9780415704243","price":247.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/d1357ebbcc290fae33c025d3680c2de7.jpg?v=1778187863"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-routledge-studies-in-rhetoric-and-communication.oembed","provider":"Book Hero","version":"1.0","type":"link"}